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Executive Education

Differentiation & Innovation Through Services

Differentiation & Innovation Through Services

Executive Certificate

Language : English

Download the brochure

Optimize the added value of the services your company provides

The services sector requires broad-ranging skills and know-how in key areas of management such as strategy, operations, marketing, and human resources.

However, implementing effective differentiation strategies in the service industry also requires an in-depth understanding of the economics of customer and employee loyalty, as well as the ability to promote and lead change.

This is why we have designed a program to familiarize you with international best practices and enable you to optimize the added value of the services your company provides.

 

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.Douglas Adams

Objectives

The program will enable you to:

  • Gain a comprehensive understanding of the economics of both customer and employee loyalty
  • Develop strategies to build customer loyalty in service settings
  • Apply best practice in a service context to the interrelated disciplines of strategy, operations, marketing and human resource management
  • Focus on innovation in a service context
  • Discover some of the creative and innovative approaches used by leading companies to add value to the services they provide

Academic Director(s)

Roger Hallowell
ROGER HALLOWELL
Affiliate Professor, HEC Paris
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Program content

Consists of two 5-day sessions

Session 1 : Best practices in service differentiation

[Singapore] Examining the most important frameworks in the study of services, and how they are applied in the ‘real world’, assessing areas for improvement, studying best practices in non-profit and governmental services as well as traditional for...

Session 2 : World-class best practice organizations

[Paris, France] Exploring some of the most innovative service companies, best practices for professional services, service in the hospitality industry, discussing the most recent research on how product companies can decommoditize their value...

Research Project

Apply the theory and practical expertise gained during the program

Between the sessions, you will select an organization and examine its economics of customer and employee loyalty, analyzing them in their current state and considering opportunities to optimize them.

 

Picto Fusée HEC

 

Customize your learning journey

This program opens access to :

THE HEC PARIS EXECUTIVE MBA 

Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.

80 / 500

The 80 hours of this program can be used to complete the 500 hours of the Executive MBA program 

Find out more from the brochure

The program is aimed at :
Executives working in service organizations in a wide range of industries,
Managers seeking to perfect their skills in organizational behaviour, human resources management and leadership.

Executive Certificate Differentiation & Innovation through Services

Format: Two one-week sessions
Duration: 10 days
Language: English
Next start:
Cost: 15950 €*

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

Barbara Tigre Maia
BARBARA TIGRE MAIA
Admissions Assistant
Campus HEC

Learn in different environments

Learn in two cities around the world

The different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.

hébergement

Board

Bibliothèque

Learning ressources

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Company visits

Professor insights

 

In this video, discover Roger Hallowell's insights 

"Do you want to learn how to enhance the differentiation of your organisation?" - Roger Hallowell

TRIED AND TESTED FOR YOU

 Discover the experiences of current and former participants. 

Executive Education

" The program was a transformational experience to an extent that I had not expected when I first started."

Vincent Olagne

Vincent Olagne

Certificat Executive Differentiation & Innovation Through Services

Read more

Are you interested ?

Tell us a little more about yourself


Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

DO I HAVE THE RIGHT PROFILE ?

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