Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Differentiation & Innovation Through Services

Differentiation & Innovation Through Services

Executive Certificate

Language : English

Download the brochure

Optimize the added value of the services your company provides

The services sector requires broad-ranging skills and know-how in key areas of management such as strategy, operations, marketing, and human resources.

However, implementing effective differentiation strategies in the service industry also requires anin-depth understanding of the economics of customer and employee loyalty, as well as the ability to promote and lead change.

This is why we have designed a program to familiarize you with international best practices and enable you to optimize the added value of the services your company provides.

 

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.– Douglas Adams

Objectives

The program will enable you to:

Gain a comprehensive understanding of the economics of both customer and employee loyalty

Develop strategies to build customer loyalty in service settings

Apply best practice in a service context to the interrelated disciplines of strategy, operations, marketing and human resource management

Focus on innovation in a service context

Discover some of the creative and innovative approaches used by leading companies to add value to the services they provide

Academic Director(s)

Roger Hallowell
ROGER HALLOWELL
Affiliate Professor, HEC Paris
Image pleine largeur

Program content

Consists of two 5-day sessions

Session 1 : Best practices in service differentiation

[Singapore] Examining the most important frameworks in the study of services, and how they are applied in the ‘real world’, assessing areas for improvement, studying best practices in non-profit and governmental services as well as traditional for...

Session 2 : World-class best practice organizations

[Paris, France] Exploring some of the most innovative service companies, best practices for professional services, service in the hospitality industry, discussing the most recent research on how product companies can decommoditize their value...

Research Project

Apply the theory and practical expertise gained during the program

Between the sessions, you will select an organization and examine its economics of customer and employee loyalty, analyzing them in their current state and considering opportunities to optimize them.

 

Picto Fusée HEC

 

Customize your learning journey

This program opens access to :

THE HEC PARIS EXECUTIVE MBA 

Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.

80 / 500

The 80 hours of this program can be used to complete the 500 hours of the Executive MBA program 

Find out more from the brochure

The program is aimed at :
Executives working in service organizations in a wide range of industries,
Managers seeking to perfect their skills in organizational behaviour, human resources management and leadership.

Executive Certificate Differentiation & Innovation through Services

Format: Two one-week sessions
Duration: 10 days
Language: English
Next start:
Cost: 15950 €*

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

Barbara Tigre Maia
BARBARA TIGRE MAIA
Admissions Assistant
Campus HEC

Learn in different environments

Learn in two cities around the world

The  different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.

hébergement

Board

Bibliothèque

Learning ressources

eye picto blue

Company visits

Professor insights

 

In this video, discover Roger Hallowell's insights 

"Do you want to learn how to enhance the differentiation of your organisation?"

TRIED AND TESTED FOR YOU

 Discover the experiences of current and former participants. 

Executive Education

" The program was a transformational experience to an extent that I had not expected when I first started."

Vincent Olagne

Vincent Olagne

Certificat Executive Differentiation & Innovation Through Services

Read more

Are you interested ?

Tell us a little more about yourself


Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

DO I HAVE THE RIGHT PROFILE ?

HEC Paris Executive Education News

© Ciprian Olteanu - Thomas Pesquet - European Space Talks - HEC Paris - Oct. 8, 2019
Despite his schedule as an astronaut for the European Space Agency (ESA), Thomas Pesquet spent five hours at the October 8 European Space Talks event, co-organized by HEC, ESA and ESTACA, to share his...
Diversitalks - Sept. 18, 2019 - Matteo Winkler
Hosts Allen & Overy and HEC Paris co-organized a high-profile debate labeled ‘Being Yourself at Work’ on September 18. This eighth DiversiTALKS event featured top executives from the business and legal...
Accelerateur Ile-de-France, laureats de la promotion 2
HEC Paris, together with the Ile de France region, supports the leaders of the up and coming companies in inclusive social entrepreneurship by offering them the benefit of a tailor-made programme to...
HEC Paris - Mont Saint-Michel - Purposeful Leadership - Sept. 2019
A year after creating the Joly Family Endowed Chair in Purposeful Leadership , HEC Paris launches its three-year sense and leadership program, destined for the entire HEC Grande Ecole 2019 intake. A...
Jean-Paul Agon Conference - Sept. 4, 2019
On September 4, HEC Debates organized a debate featuring celebrated HEC Alumni Jean-Paul Agon, CEO of L’Oréal, who spoke as part of Welcome Week 2019. In front of a Hall d’Honneur full of students and...
vignette - S&O nouveau parcours pédagogique- climat - sept 2019
Members of the Society & Organizations Center at HEC Paris recently responded to an appeal by Shift Project, aiming to ‘teach all students about climate and ecological issues’. Bénédicte Faivre-Tavignot...
Learning - Azat article
It has already been two months since I was accepted onto and joined the MSIE program at HEC Paris (Master of Science in Innovation and Entrepreneurship). Right away, there were two courses that I had to...
Ranking QS Marketing
HEC Paris is proud to announce that the MSc in Marketing has been ranked first worldwide out of 76 other MScs in Marketing this year.
Ranking QS Strat Management
HEC Paris is pleased to announce that the MSc in Strategic Management has been ranked number one worldwide this year.