Innovate and boost creativity within your company
Digital entrepreneurship is a key strategic challenge for companies today.
This program therefore aims to help participants create and develop an innovation project within the hyper-competitive digital start-up sector, from defining the initial concept and idea to the proof of concept (POC). The learning methods focus on the learning by doing and the design thinking approaches.
In the modern world, it isn't the big fish which eats the small fish, it's the fastest which eats the slowest.–
The program will enable you to:
- Understand the different methods of creation and apply them in the development of a digital project
- Stimulate the digital creativity of employees and their ability to learn and work as a team on a digital project
Consists of 4 modules
Module 1 : Digital Pool - the digital fast track
Insights into current and future changes, with the aim of creating a "lost in digital transition" effect, in order acquire a better understanding of methods and best practices.
Module 2 : Digital Toolbox - theoretical courses and case studies
Presentation of the main digital concepts to highlight the key learning points for successfully implementing a project.
Module 3 : Digital Workshop - multi-disciplinary teamwork
Master design, UX and IT development via real-life digital team projects.
Module 4 : Digital Ecosystem - gain experience of business incubators/accelerators
Meet start-up companies and visit business incubators.
Find out more
The program is aimed at:
IT System Managers,
Company Directors or Managers in charge of digital transformation policy.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
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