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Program overview

The Sales sector has always been an important source of job creation, but the impact of digitization means that the roles of sales teams are changing. With this context in mind, this program focuses not only on the opportunities and on the challenges specific to commercial strategy and implementation, but also examines their consequences in terms of the human resources management of sales teams and customer relations.

Direction commerciale - card

Executive Certificate Direction commerciale

Format: 3 modules of 5 days
Language: French
Cost: 16500 €*

Objectives

 

Acquire an in-depth understanding of the key concepts of marketing and sales and their impact on strategic development, particularly in the context of company digitization 


Organize and coordinate commercial teams within this context 


Master advanced techniques to attract and retain new clients  


Draw up a commercial action plan

Témoignage Alumni
 

            EXECUTIVE EDUCATION  

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       En quelques mots ...

"Ce programme a été très bénéfique pour moi, car il a permis de confronter mon expérience professionnelle de 20 ans à l’enseignement des connaissances plus théoriques et de sortir de ma zone de confort."


 

jeremie blanc

Jérémie Blanc

Directeur qualité et Développement
VERISURE

PARTICIPANT DU PROGRAMME
2020 

Direction académique

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris

Learning methods

The program combines conferences, lectures, case studies, workshops, and company visits. Teaching is provided by HEC Paris professors and prestigious guest speakers, which include renowned experts, business leaders and visiting professors. Some teaching sessions will be run in English.

Program


Acquiring an in-depth understanding of the key concepts of marketing and sales in a digital context 

Developing a commercial strategy 

Human resources management of sales teams


Funding 

Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

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Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Are you interested?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

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