The Sales sector has always been an important source of job creation, but the impact of digitization means that the roles of sales teams are changing. With this context in mind, this program focuses not only on the opportunities and on the challenges specific to commercial strategy and implementation, but also examines their consequences in terms of the human resources management of sales teams and customer relations.
The program combines conferences, lectures, case studies, workshops, and company visits. Teaching is provided by HEC Paris professors and prestigious guest speakers, which include renowned experts, business leaders and visiting professors. Some teaching sessions will be run in English.
Find out more about possible funding options for the program you have chosen.
CPF eligible program
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
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