Executive Education
Direction commerciale
Direction commerciale
Program overview
The Sales sector has always been an important source of job creation, but the impact of digitization means that the roles of sales teams are changing. With this context in mind, this program focuses not only on the opportunities and on the challenges specific to commercial strategy and implementation, but also examines their consequences in terms of the human resources management of sales teams and customer relations.
Executive Certificate Direction commerciale
Objectives
Acquire an in-depth understanding of the key concepts of marketing and sales and their impact on strategic development, particularly in the context of company digitization
Organize and coordinate commercial teams within this context
Master advanced techniques to attract and retain new clients
Draw up a commercial action plan
Direction académique
Learning methods
The program combines conferences, lectures, case studies, workshops, and company visits. Teaching is provided by HEC Paris professors and prestigious guest speakers, which include renowned experts, business leaders and visiting professors. Some teaching sessions will be run in English.
Funding
Find out more about possible funding options for the program you have chosen.
CPF eligible program
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
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