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Program overview

The Sales sector has always been an important source of job creation, but the impact of digitization means that the roles of sales teams are changing. With this context in mind, this program focuses not only on the opportunities and on the challenges specific to commercial strategy and implementation, but also examines their consequences in terms of the human resources management of sales teams and customer relations.

Executive Certificate Direction commerciale

Format: 3 modules of 5 days
Language: French
Next start:
Cost: 16500 €*

Objectives

 

Acquire an in-depth understanding of the key concepts of marketing and sales and their impact on strategic development, particularly in the context of company digitization 


Organize and coordinate commercial teams within this context 


Master advanced techniques to attract and retain new clients  


Draw up a commercial action plan

Direction académique

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris

Learning methods

The program combines conferences, lectures, case studies, workshops, and company visits. Teaching is provided by HEC Paris professors and prestigious guest speakers, which include renowned experts, business leaders and visiting professors. Some teaching sessions will be run in English.

Program


Acquiring an in-depth understanding of the key concepts of marketing and sales in a digital context 

Developing a commercial strategy 

Human resources management of sales teams


Funding 

Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

 
Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Are you interested?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

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