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Executive Education

Dirigeant PME : Innovation, Impact & Croissance - St Martin

Dirigeant PME : Innovation, Impact & Croissance - St Martin

Executive Certificate

Language : French  

Download the brochure 

Program overview

Specifically designed for SME and Middle-market managers who are responsible for the sustainability and development of their company, this unique program will enable you to enhance your managerial know-how and benefit from specific advice.

dirigeant pme

Executive Certificate Dirigeant PME : Innovation, Impact & Croissance - Saint Martin

Format: In class / Online
Duration: 12 days
Language: French
Next start:
Cost: 14200 €*

The program is aimed at 

Current of future SME/Middle-market Company Directors,
Directors of Family-owned Businesses or their potential successors.


Download the brochure


* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 



Carry out an uncompromising assessment of the current context and environment of your company

Review the way your organization operates and your role as leader 

Master the methods and tools needed for effective management

Enhance your ability to innovate in order to seize the opportunities created by digital and environmental transformation 

Develop a reliable, robust, and medium-term business plan

Prepare the implementation of your strategy by integrating the main risks as well as the performance and impact indicators



The program consists of:

  • 6 two-day operational modules spread over 9 months.
  • 2 action visits that focus on strategy, at the beginning and end of the program, to analyze and validate your strategic choices and formulate your development plan.
  • 2 complementary action-visits by HEC Paris experts, which are determined during the analysis stage, with the aim of addressing the main issues that your company faces.

The objective of this module is to help you acquire a more in-depth understanding of your company and its environment. The aim is to provide you with the tools to carry out an analysis of your company and develop a short-term action plan.

The aim of this module is to help you understand the key figures related to your company and learn how to interpret them and use them on order to manage and forecast effectively.

The aim of this module is to help you understand the consumer and the customer in order to sell more effectively and capitalize on new digital technology.

This module will enable you to understand to what extent new digital technology allows you to optimize your entire value chain, from the design of products and services to their final delivery.

The aim of this module is to provide you with the keys to add value to your innovations from a legal point of view and enable you to manage individuals and teams effectively.

The aim of this module is to help you formulate and "sell" your company's development plan.

In addition to the thematic modules and action visits, you will also take part in conferences and debates on crucial themes such as innovation, financing, development, and growth management.

At the end of the program, as a holder of an Executive Certificate, you will be invited to events and you will have the opportunity to register for complementary workshops, which will allow you to take stock of your company's development and to explore new areas that will be useful for the growth of your organization such as internationalization, external growth, private equity and IPO, intellectual property and licensing agreements.

Academic Director(s)

Etienne Krieger
Affiliate Professor, HEC Paris
Nathalie Riond
Nathalie Riond
Academic Manager - HEC Stand Up

Learning methods


The program is organized in six 2-day modules, which are spread over a period of 9 months, to enable you to acquire the necessary the knowledge and apply what you have learned in your company immediately. The program features:

  • Peer-to-peer exchanges and key learning points drawn from the specific contexts of the participants,
  • Action visits, which are carried out in your company by HEC Paris professors and experts.

Download the brochure



Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting Find out more about the management of your personal data and your rights

Register for the program


Complete our form to find out your eligibility and start the registration process.



This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options


Caroline Baranger
Caroline Baranger
Head of Business Alliances and Events