Master the key areas of management to successfully launch a new business venture
To successfully launch a new business venture, or take over an existing one, it is vital to not only master key areas of management such as Marketing, Strategy, HR and Finance, but to also acquire some very specific knowledge and skills.
If you are an executive or senior manager and are seriously thinking about committing yourself to new business ventures as an entrepreneur, an investor or a consultant, this is the program for you.
I have had some great successes and great failures. I think every entrepreneur has. I try to learn from all of them.–
The program will enable you to :
- Discover the key success factors of entrepreneurship
- Assess the robustness of your project and the potential of a new business venture
- Design a winning business plan
- Move your project forward to the next stage
- Learn by doing – helping you to fine-tune your sales pitches
Consists of two 5-day sessions
Session 1 : Key trends in entrepreneurship
[Paris, France] The art of raising capital in the US, how to generate leads and sell your services/solutions, networking culture and best practices in the US, developing sales pitches.
Session 2 : Applying key methodologies for successful business ventures
[San Francisco, USA] Methodologies for market research, asset management in new business ventures, business model, funding and action plans, guest speaker conferences, HEC Paris Incubator master class.
Apply what you have learned
Each participant will carry out an individual entrepreneurial project. You can choose to focus on a start-up or takeover, any industry or sector, a project at any stage of maturity, a project that is innovative, high-tech or low-tech.
Customize your learning journey
This program opens access to :
Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.
80 / 500
The 80 hours of this program can be used to complete the 500 hours of the Executive MBA program
Find out more from the brochure
The program is aimed at :
Executives and senior managers who are seriously thinking about committing themselves to new business ventures either as entrepreneurs, investors or consultants.
Download the brochure in English
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The different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.
ARE YOU INTERESTED ?
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.