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Executive Education

Innovation management & entrepreneurship MASTERTRACK™ certificate

Innovation management & entrepreneurship MASTERTRACK™ certificate

Certificate - 100% ONLINE

Language : English

Download the brochure

Develop an entrepreneurial mindset and drive innovation

The MasterTrack™ Certificate provides busy executives and entrepreneurs with the know-how to find innovative and practical solutions to the innovation challenges they face. The program will enable you to develop an entrepreneurial mindset and to capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization.

You will learn to seize new opportunities, drive innovation, and design and implement a strategy. Participants will also discover how to choose and develop the appropriate social media and marketing approach.

 

Innovation distinguishes between a leader and a follower. Steve Jobs

Objectives

The program will enable you to acquire the skills and knowledge to:

  • Project yourself into all the key steps lying ahead for your entrepreneurial and intrapreneurial project
  • Focus on business strategy and effective implementation - key success factors, sources of competitive advantage…
  • Choose the appropriate product development process for your project, by integrating both customer input and supply constraints throughout the process
  • Develop an outstanding pitch to present your ideas to investors, partners, and other stakeholders
  • Understand "state of the art" social entrepreneurship and intrapreneurship
  • Implement an effective social media strategy to reach and engage with your stakeholders

Academic Director(s)

Program Content

Flexible, self-paced, and depending on the time you can invest, it will take you 4-10 months to complete.

Self-paced courses: this innovative and flexible online program has been specifically designed for busy professionals and is composed of ten courses:

Course 1 - Entrepreneurship Strategy: from ideation to exit

Course 2 - Business Strategy

Course 3 - New Product Development

Course 4 - Social Entrepreneurship and Changemaking

Course 5 - Scaling Up Operations

Course 6 - Marketing Through Social Media

Our Partner

This online Certificate program is run in partnership with Coursera, the world’s largest online learning platform.

Logo Coursera

 

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FEES & ADMISSION

The program is particularly relevant for:
Professionals in charge of or interested in innovation and business development,
Entrepreneurs and aspiring entrepreneurs,
Executives who want to innovate and launch new projects within their current organizations.

The MasterTrack™ Certificate is part of the HEC Paris MSc in Innovation & Entrepreneurship. The credits gained on successful completion of all 6 courses can be used towards the degree program, if you meet the admission requirements

Innovation Management & Entrepreneurship MASTERTRACK™ certificate

Format: Online
Duration: 6 months
Language: English
Next start:
Cost: 4000 $*

Download the brochure


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


FEES

 

 

Teaching language: English with French subtitles for videos

TRAINING COSTS

MasterTrack™ Certificate: 4000 $*

NEXT SESSIONS

Two intakes per year – one in January and one in July

 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Contact

Nadia Madzharova
NADIA MADZHAROVA
International Program Advisor

Professor insights

In this video, discover Bertrand Moingeon's insights

ARE YOU INTERESTED?

Register for the program

Click on the link below to register now.
 

REGISTER

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