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Managing today's luxury brands worldwide

In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.

The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury. The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.

This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.

The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.

 

The luxury sector is like no other. You have to unlearn a lot of classical marketing rules to sustain luxury brands in the long term.Jean-Noël Kapferer

Objectives

The program will enable you to :

  • Develop the necessary skills and know-how to manage luxury brands and companies
  • Analyze the culture of luxury in order to grasp and preserve the specific nature of its management
  • Make the right strategic decisions concerning the marketing of luxury brands worldwide
  • Integrate the new challenges facing the luxury sector
  • Project yourself into the future


Academic Director(s)

Jean-Noël Kapferer
JEAN-NOËL KAPFERER
Emeritus Professor, HEC Paris
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Program Content

Consists of two 5-day sessions

Session 1 : Luxury strategy

[Paris, France] Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury.

Session 2 :The specific nature of the Chinese luxury market

[Shanghai, China] Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the personal luxury sector, hospitality, etc., developing brands in China.

Research project

With the support of an HEC Paris professor or expert

In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.

 

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Customize your learning journey

This program opens access to :

THE HEC PARIS EXECUTIVE MBA 

Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.

80 / 500

The 80 hours of this program can be used to complete the 500 hours of the Executive MBA program 

Find out more from the brochure

The program is aimed at :
Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.

Executive Certificate Luxury

Format: Two one-week sessions
Duration: 10 days
Language: English
Next start:
Cost: 15950 €*

Download the brochure


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

Barbara Tigre Maia
BARBARA TIGRE MAIA
Admissions Assistant
Campus HEC

Learn in different environments

Learn in two cities around the world

The different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.

hébergement

Board

Bibliothèque

Learning ressources

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Company visits

Professor insights

In this video, discover Jean-Noël Kapferer's insights. 

"Everything has to be changed in the luxury industry from HR, to supply chains, to logistics, to sales people." - Jean-Nöel Kapferer

Tried and tested for you

 Discover the experiences of current and former participants.

Alessio Guidelli

Alessio Guidelli

Certificat Executive Luxury
I can honestly say that the Major in Luxury was a truly enriching experience. For me the key takeaway is that if you are open and receptive enough, this program gives you the courage to raise the questions that challenge your preconceived ideas of...
Grace Goni

Grace Goni

Certificat Executive Luxury
I decided to follow the Major in Luxury because although I’ve worked on luxury brands throughout my career I wanted to have the chance to gain a more in-depth understanding of the multiple aspects of luxury business."
Erlé Tenk

Erlé Tenk

Certificat Executive Luxury
It’s a unique opportunity to delve deeply into the luxury sector, interact with fellow professionals and to enrich, or even modify your way of thinking about luxury."
Joe Ghayad

Joe Ghayad

Certificat Executive Luxury
The quality of our professors was truly outstanding. In addition to the knowledge and experience they bring, they design their courses with participants in mind. I had a rich experience, thanks to the varying backgrounds and experience that each...
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Kazuo Kawashima

Certificat Executive Luxury
The program has helped me develop holistic views of the luxury business and encouraged me to take the leap into a totally different product category."
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Tommaso Corsani

Certificat Executive Luxury
My strategic vision on an international level has been fine-tuned and this enables me to seize and manage opportunities that arise in my day to day business activities more effectively."
Tanja Valcic

Tanja Valcic

Certificat Executive Luxury
This program is a great opportunity if we are considering a turnaround in our carrier, and acts as the accelerator to achieve it."
Yannick Preteseille

Yannick Preteseille

Certificat Executive Luxury
I have developed a rich network and exchanged with people from a wide range of cultural and professional backgrounds."

ARE YOU INTERESTED?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.

DO I HAVE THE RIGHT PROFILE ?

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