Managing today's luxury brands worldwide
In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.
The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury. The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.
This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.
The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.
The luxury sector is like no other. You have to unlearn a lot of classical marketing rules to sustain luxury brands in the long term.–
The program will enable you to :
- Develop the necessary skills and know-how to manage luxury brands and companies
- Analyze the culture of luxury in order to grasp and preserve the specific nature of its management
- Make the right strategic decisions concerning the marketing of luxury brands worldwide
- Integrate the new challenges facing the luxury sector
- Project yourself into the future
Consists of two 5-day sessions
Session 1 : Luxury strategy
[Paris, France] Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury.
Session 2 :The specific nature of the Chinese luxury market
[Shanghai, China] Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the personal luxury sector, hospitality, etc., developing brands in China.
With the support of an HEC Paris professor or expert
In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
Customize your learning journey
This program opens access to :
Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.
80 / 500
The 80 hours of this program can be used to complete the 500 hours of the Executive MBA program
Find out more from the brochure
The program is aimed at :
Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.
Download the brochure
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The different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.
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