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Program overview

In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.

Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.

Executive Certificate Marketing & Digital

Format: 3 modules of 4 days + online defense of a marketing action plan
Duration: 12 days
Language: French
Cost: 16900 €*

The program is aimed at:

 Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.

 

Download the brochure

Objectives

 

Update your skills and acquire new marketing knowledge in a digitalized world 


Develop your marketing strategy and transform it into an operational action plan 


Capitalize on digital technology in your strategy and align online digital levers with your objectives 


Increase your ability to monitor, anticipate and innovate in order to serve the needs of your customers and company more effectively 

Academic Director(s)

Anne-Sophie Bayle Tourtoulou
ANNE-SOPHIE BAYLE TOURTOULOU
Associate Professor, HEC Paris

A WORD FROM THE ACADEMIC DIRECTOR

 

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Learning methods

An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops, a company visit and sharing experience. 
 

Action Plan

A marketing action plan developed all participants for their company and supervised by HEC Paris, acts as a common thread throughout the program.

Picto Fusée HEC

 

Program


The digitalization of marketing, strategy, and marketing action plan and customer relationships. 

Strategy and leveraging digital technology, and data-driven marketing.  


TRIED AND TESTED FOR YOU

  Discover the experiences of current and former participants.

Executive Education

“It adds real value to your professional experience, is a great benchmark in terms of training and a wonderful educational experience."

Mathias Mercier

Mathias Mercier

Executive Certificate Marketing & Digital

Read more
Executive Education

“This program has led me to rethink my vision of management."

Pierre-Vincent Abraham

Pierre-Vincent Abraham

Executive Certificate Marketing & Digital

Read more

Funding 

Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

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Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Are you interested ? 

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

DO I HAVE THE RIGHT PROFILE ?