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Reinforce your role of “marketer-strategist-manager” in the digital world

Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the heart of their business, make the customer experience as fluid as possible and capitalize on data and social networks. This applies to both B2B and B2C. If you are director and operational manager, this certificate program will enable you to : 

Understand both the fundamentals and the latest techniques in Marketing

Develop your analytical and strategic skills

 

Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.Joe Pulizzi & Newt Barrett

Objectives

The program will enable you to:

  • Update and acquire new skills in the rapidly changing world of technology
  • Develop and apply your skills to create value for your company and your clients
  • Share and use methods to analyze and integrate digital technology into company marketing activities

Academic Director(s)

Anne-Sophie Bayle Tourtoulou
ANNE-SOPHIE BAYLE TOURTOULOU
Associate Professor, HEC Paris
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Program content

Consist of four 5-day modules

Module 1 : Marketing fundamentals and their role in business

HEC Paris Campus

Module 2 : Digital Marketing at the heart of Marketing

HEC Paris Campus

Module 3 : New marketing trends and approaches 

HEC Paris Campus

Module 4 : Leadership and Communication

HEC Paris Campus

Action Plan

In order to apply the theory and practical expertise gained during the program you will create an action plan for your company. You will receive individual support from a mentor or an HEC Paris expert for this task.

Picto Fusée HEC

 

Customize your learning journey

This program opens access to 2 HEC Paris Executive Masters :

MARKETING AND DIGITAL STRATEGY MANAGEMENT

STRATEGIC BUSINESS UNIT MANAGEMENT - SPECIALIZATIONS

This program consists of modules taught in both of these Executive Specialized Masters (official Diploma: Mastère Spécialisé®). You can therefore join one of the Executive Masters at a later date without needing to repeat modules already completed. The selection process for the Specialized Masters applies to all candidates.

4 / 9

The 4 modules of this program can be used to complete the 9 modules of the Strategic Sales Management, Marketing and Digital Strategy program. 

4 / 9

The 4 modules of this program can be used to complete the 9 modules of the Strategic Business Unit Management - Specializations program. 

Find out more from the brochure

The program is aimed at:
Marketing Directors
Sales Directors and Managers seeking to improve their marketing knowledge
Directors and Mangers from other sectors (Communications, R&D, etc.) seeking to improve their marketing knowledge

Executive Certificate Marketing & Digital

Format: 1 module per 5 days
Duration: 20 days
Language: French
Cost: 15950 €*

Funding

Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

TRIED AND TESTED FOR YOU

  Discover the experiences of current and former participants.

Executive Education

Il s’agit d’une valorisation de l’expérience, d’une référence en matière de formation à faire valoir et d’une belle expérience éducative."

Mathias Mercier

Mathias Mercier

Certificat Executive Marketing & Digital

Read more
Executive Education

Le programme m’a amené à repenser ma vision du management."

Pierre-Vincent Abraham

Pierre-Vincent Abraham

Certificat Executive Marketing & Digital

Read more

Are you interested ?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

DO I HAVE THE RIGHT PROFILE ?

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