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Reinforce your role of “marketer-strategist-manager” in the digital world

Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the heart of their business, make the customer experience as fluid as possible and capitalize on data and social networks. This applies to both B2B and B2C. If you are director and operational manager, this certificate program will enable you to : 

Understand both the fundamentals and the latest techniques in Marketing

Develop your analytical and strategic skills

 

Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.Joe Pulizzi & Newt Barrett

Objectives

The program will enable you to:

  • Update and acquire new skills in the rapidly changing world of technology
  • Develop and apply your skills to create value for your company and your clients
  • Share and use methods to analyze and integrate digital technology into company marketing activities

Academic Director(s)

Anne-Sophie Bayle Tourtoulou
ANNE-SOPHIE BAYLE TOURTOULOU
Associate Professor, HEC Paris
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Action Plan

In order to apply the theory and practical expertise gained during the program you will create an action plan for your company. You will receive individual support from a mentor or an HEC Paris expert for this task.

Picto Fusée HEC

 

Find out more from the brochure

The program is aimed at:
Marketing Directors
Sales Directors and Managers seeking to improve their marketing knowledge
Directors and Mangers from other sectors (Communications, R&D, etc.) seeking to improve their marketing knowledge

Executive Certificate Marketing & Digital

Format: 3 modules of 5 days
Duration: 15 days
Language: French
Next start:
Cost: 16500 €*

TRIED AND TESTED FOR YOU

  Discover the experiences of current and former participants.

Executive Education

“It adds real value to your professional experience, is a great benchmark in terms of training and a wonderful educational experience."

Mathias Mercier

Mathias Mercier

Executive Certificate Marketing & Digital

Read more
Executive Education

“This program has led me to rethink my vision of management."

Pierre-Vincent Abraham

Pierre-Vincent Abraham

Executive Certificate Marketing & Digital

Read more

Quelques chiffres

 

99 %
De nos participants ont noté ce programme entre 4 et 5 sur 5 

 

Année de certification Taux d'obtention CERTIFICAT Taux d'abandon CERTIFICAT Effectif total participant présenté au jury d'attribution
2019 100% 0% 19