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Executive Education

MUST - Management d’une Unité Stratégique - Paris

MUST - Management d’une Unité Stratégique - Paris

Executive Certificate

Language : French 

Download the brochure

Program overview

This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment). The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager. 

réunion de travail

Executive certificate MUST - Management d’une Unité Stratégique - Paris

Format: In class
Duration: 12 days
Language: French
Next start:
Cost: 16900 €
Place: France

The program is aimed at:

Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...

 

Objectives

 

Master strategic analysis in order to develop your company strategy with the other members of the executive committee


Develop your leadership skills by adopting a general and cross-functional approach to management


Capitalize on your networks of internal and external partners networks, to  enhance the value creation of your company in a sustainable way

Academic director

FREDERIC LEROY
FREDERIC LEROY
Affiliate Professor, Strategy and Business Policy

Learning methods

This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.

PROGRAM

Composed of 3 modules


Strategic analysis and key generic strategies

The search for new opportunities and risk analysis

Mastering of key financial, sales and marketing challenges

Develop the business model and validate the chosen strategy

Factor in changes in the market, in particular the digital revolution and energy transition

Develop the functional implementation of the strategy, in particular on a marketing and financial level

Play an active role in your environment and with the key partners in the Supply Chain

Mobilize internal and external human capital

Define the principles of organization and its different models and manage people and talents

 


Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Download the brochure

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Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Learn more?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.

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