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Executive Education

MUST - Management d’une Unité Stratégique - Paris

MUST - Management d’une Unité Stratégique - Paris

Program overview


This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment).

The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager. 

réunion de travail

Executive certificate MUST - Management d’une Unité Stratégique - Paris

Format: In class
Duration: 12 days
Language: French
Cost: 16900 €*
Place: France

The program is aimed at:

Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...


Download the brochure


* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 



Master strategic analysis in order to develop your company strategy with the other members of the executive committee

Develop your leadership skills by adopting a general and cross-functional approach to management

Capitalize on your networks of internal and external partners networks, to  enhance the value creation of your company in a sustainable way



Composed of 3 modules

Strategic analysis and key generic strategies

The search for new opportunities and risk analysis

Mastering of key financial, sales and marketing challenges

Develop the business model and validate the chosen strategy

Factor in changes in the market, in particular the digital revolution and energy transition

Develop the functional implementation of the strategy, in particular on a marketing and financial level

Play an active role in your environment and with the key partners in the Supply Chain

Mobilize internal and external human capital

Define the principles of organization and its different models and manage people and talents


Academic director

Affiliate Professor, Strategy and Business Policy

Learning methods


This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.

Download the brochure



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Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.



This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options


Christine Collongues
Program Advisor