Executive Education
MUST - Management d’une Unité Stratégique - Paris
MUST - Management d’une Unité Stratégique - Paris
Program overview
This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment).
The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager.
Executive certificate MUST - Management d’une Unité Stratégique - Paris
The program is aimed at:
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Master strategic analysis in order to develop your company strategy with the other members of the executive committee
Develop your leadership skills by adopting a general and cross-functional approach to management
Capitalize on your networks of internal and external partners networks, to enhance the value creation of your company in a sustainable way
PROGRAM
Composed of 3 modules
Strategic analysis and key generic strategies
The search for new opportunities and risk analysis
Mastering of key financial, sales and marketing challenges
Develop the business model and validate the chosen strategy
Factor in changes in the market, in particular the digital revolution and energy transition
Develop the functional implementation of the strategy, in particular on a marketing and financial level
Play an active role in your environment and with the key partners in the Supply Chain
Mobilize internal and external human capital
Define the principles of organization and its different models and manage people and talents
Academic director
Learning methods
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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