This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment). The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager.
The program is aimed at:
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
Composed of 3 modules
Strategic analysis and key generic strategies
The search for new opportunities and risk analysis
Mastering of key financial, sales and marketing challenges
Develop the business model and validate the chosen strategy
Factor in changes in the market, in particular the digital revolution and energy transition
Develop the functional implementation of the strategy, in particular on a marketing and financial level
Play an active role in your environment and with the key partners in the Supply Chain
Mobilize internal and external human capital
Define the principles of organization and its different models and manage people and talents
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting firstname.lastname@example.org. Find out more about the management of your personal data and your rights
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.