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Executive Education

Strategic Sales Management

Direction Commerciale

Executive Certificate

Language : French

Download the brochure

Meet the new challenges in sales strategy

In an ever changing economic environment that is characterized by the internationalization of companies, mergers and the rapid growth of new modes of client contact, sales managers have to continually adapt their organizations and how they sell. This program focuses on the opportunities and challenges generated by sales strategies and their implementation. You will learn how to master their impact 

On management in sales teams,

And on client approach. 

 

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. Steve Jobs

Objectives

The program will enable you to :

  • Develop key marketing concepts and create a link between marketing strategy and sales strategy
  • Organize and manage a sales team
  • Master techniques to win new clients and gain their loyalty
  • Draw up a sales action plan

Academic Director(s)

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris
Image pleine largeur

Program content

Consists of four 5-day modules

Module 1 : Develop key marketing concepts and create a link between marketing strategy and sales strategy 

HEC Paris Campus

Module 2 : Draw up a sales strategy

HEC Paris Campus

Module 3 : Managing commercial human resources 

HEC Paris Campus

Module 4 : Leadership and Communication

HEC Paris Campus

Action Plan

With the tutoring of an HEC Paris Professor or expert

In order to apply the theory and practical expertise gained during the program you will carry out a strategic and financial audit. You will receive individual support from an HEC Paris professor or expert for this task.

 

Picto Fusée HEC

Customize your learning journey

This program opens access to 2 HEC Paris Executive Masters :

MARKETING AND DIGITAL STRATEGY MANAGEMENT

STRATEGIC BUSINESS UNIT MANAGEMENT - SPECIALIZATIONS

This program consists of modules taught in both of these Executive Specialized Masters (official Diploma: Mastère Spécialisé®). You can therefore join one of the Executive Masters at a later date without needing to repeat modules already completed. The selection process for the Specialized Masters applies to all candidates.

4 / 9

The 4 modules of this program can be used to complete the 9 modules of the Strategic Sales Management, Marketing and Digital Strategy program. 

4 / 9

The 4 modules of this program can be used to complete the 9 modules of the Strategic Business Unit Management - Specializations program. 

Find out more from the brochure

The program is aimed at :

Sales Directors
Sales Development Managers
Business Engineers in charge of sales, Business Developers
Directors and managers from other fields (Finance, Marketing, R&D, etc.) seeking to increase their understanding of the sales sector

Executive Certificate Strategic Sales Management

Format: 4 modules of 5 days
Duration: 20 days
Language: French
Next start:
Cost: 16500 €*

Funding

Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

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Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

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ARE YOU INTERESTED?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

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