Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Strategic Sales Management

Direction Commerciale

Executive Certificate

Language : French

Meet the new challenges in sales strategy

In a ever changing economic environment that is characterized by the internationalization of companies, mergers and the rapid growth of new modes of client contact, sales managers have to continually adapt their organizations and how they sell. This program focuses on the opportunities and challenges generated by sales strategies and their implementation. You will learn how to master their impact 

On management in sales teams,

And on client approach. 

 

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.– Steve Jobs

Objectives

The program will enable you to :

Develop key marketing concepts and create a link between marketing strategy and sales strategy,

Organize and manage a sales team,

Master techniques to win new clients and gain their loyalty,

Draw up a sales action plan.

Academic Director(s)

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris
Image pleine largeur

Program content

Consists of four 5-day modules

Module 1 : Develop key marketing concepts and create a link between marketing strategy and sales strategy 

HEC Paris Campus

Module 2 : Draw up a sales strategy

HEC Paris Campus

Module 3 : Develop key marketing concepts and create a link between marketing strategy and sales strategy

HEC Paris Campus

Module 4 : Leadership and Communication

HEC Paris Campus

Action Plan

With the tutoring of an HEC Paris Professor or expert

In order to apply the theory and practical expertise gained during the program you will carry out a strategic and financial audit. You will receive individual support from an HEC Paris professeur or expert for this task.

 

Picto Fusée HEC

Customize your learning journey

This program opens access to 2 HEC Paris Executive Masters :

MARKETING AND DIGITAL STRATEGY MANAGEMENT

STRATEGIC BUSINESS UNIT MANAGEMENT - SPECIALIZATIONS

This program consists of modules taught in both of these Executive Specialized Masters (official Diploma: Mastère Spécialisé®). You can therefore join one of the Executive Masters at a later date without needing to repeat modules already completed. The selection process for the Specialized Masters applies to all candidates.

4 / 9

The 4 modules of this program can be used to complete the 9 modules of the Strategic Sales Management, Marketing and Digital Strategy program. 

4 / 9

The 4 modules of this program can be used to complete the 9 modules of the Strategic Business Unit Management - Specializations program. 

Find out more from the brochure

The program is aimed at :Sales Directors
Sales Development Managers
Business Engineers in charge of sales, Business Developers
Directors and managers from other fields (Finance, Marketing, R&D, etc.) seeking to increase their understanding of the sales sector

Executive Certificate Strategic Sales Management

Duration: 20 days
Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 16500 €
Specialization: Marketing and Business Development

Funding

Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

*Net price, HEC Paris is not subject to VAT. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Tried and tested for you

Discover the experiences of current and former participants.

Executive Education

La formation permet de prendre de la hauteur sur sa carrière ou son activité commerciale afin de lui donner un nouveau souffle. Elle forge un regard aiguisé sur les méthodes et les outils actuels de direction commerciale. Les intervenants sont tous...

Alexandre Gobin

Alexandre Gobin

Certificat Executive Direction Commerciale

Read more
Executive Education

Cette expérience a totalement bouleversé ma vision de mon métier, m'a donné le recul nécessaire pour entrevoir les leviers de croissance et d'amélioration de mon entreprise. De plus, c'est une aventure humaine extraordinaire faite de rencontres...

Matthieu Le Drezen

Matthieu Le Drezen

Certificat Executive Direction Commerciale

Read more

ARE YOU INTERESTED?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

DO I HAVE THE RIGHT PROFILE ?

HEC Paris Executive Education News

Jean-Marie Eveillard
The HEC Foundation announced the creation of an endowed chair in value investing, financed by Jean-Marie Eveillard (H62), one of the most successful global value investors in history. The first chair...
Medici School 2019 - Group Photo
For only the second time in its 11-year-history, HEC’s S&O Center hosted the annual Medici Summer School in Management Studies. The weeklong event, co-organized with MIT and the Bologna Business School,...
HEC Paris -Diversitalks
Challenging racism, antisemitism and homophobia: those were the sensitive topics DiversiTALKS broached by inviting top speakers to debate in front of HEC staff and students. A socially and politically...
Station F x HEC Incubator - majamaja
On Thursday, June 27, majamaja , the autonomous French-Finnish housing solution for sustainable land development projects discreetly took place in front of Station F!
Inclusive & Social Business Certificate - Bénédicte Faivre-Tavignot & Lucile Cornet-Vernet
The HEC class on Inclusive & Social Business organized a meeting with Lucile Cornet-Vernet , founder of La Maison de l’Artemisia , as part of their work on inclusive models to provide access to health for...
bertelsmann vignette
Bertelsmann is a highly decentralized Group with over 117, 000 employees in 50 countries around the world. To ensure that company managers share the same values, outlook and entrepreneurial spirit,...
Wintegreat - HEC Paris
A third cohort of refugees graduated from their Wintegreat at HEC program on June 7, receiving their certificates after 12 intensive weeks learning French, English and local culture. This course aims at...
PhD - news - Y. Zhang, Finance
Congratulations to Dr Yapei Zhang , Finance specialization, who successfully defended her thesis at HEC Paris, on July 2, 2019. Yapei will join the ShanghaiTech University School of Entrepreneurship and...
PhD -  C. Bottausci, Accounting and Management Control
Congratulations to Dr Chiara Bottausci, Accounting and Management Control, who successfully defended her thesis on July 1, 2019. Chiara will join the University of Bristol (UK) as Lecturer.