Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Business Development, Marketing & Digital Strategy Management

Business Development, Marketing & Digital Strategy Management

Executive Master

Language : French

Enhance your company's marketing and sales performance

Successful companies know how to combine innovative products, efficient communications and structured sales actions.

This program will equip you with the latest techniques to help you develop your markets and your marketing, communications and sales strategies. You will discover how to create value and anticipate the changes which are transforming your sector.

 

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

objectives

The aim of the program is to enable you to:

Understand and anticipate current marketing, communications and sales trends

Develop a profitable and coherent marketing, digital marketing, sales and communication strategy 

Adopt the latest methods and initiatives to implement and capitalize on these strategies

Academic Director(s)

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris

Program content

Consists of 2 themes, 2 action plans and a study trip

Theme 1 : Coherent sales policies

HEC Paris Campus

Theme 2 : Digital and marketing strategy, management communication, leadership

HEC Paris Campus

Seminar : Challenges and perspectives

HEC Paris Campus

Action Plan : Directly apply the methods and concepts you have learned in a marketing action plan for your company

HEC Paris Campus

international seminar

Paris > < Doha 

Picto Globe

 

Professional thesis

 Each participant produces a professional thesis with the guidance of an HEC Paris professor.

Picto Fusée HEC

Image pleine largeur

Find out more from the brochure

The program is aimed at:

Current or future Marketing, Sales and Commercial Managers, General Managers and Communications Directors aiming to fine-tune their sales, marketing and communications expertise.

Executive Master in Business Development, Marketing & Digital Strategy Management

Language: French
Cost: 36450 €*
Specialization: Marketing and Business Development

Funding

Explore funding options

Find out more about possible funding options for the program you have chosen.

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24 86 30. 
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24346.

*Net price, HEC Paris is not subject to VAT. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


For further information, please contact :

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Tried and tested for you

Discover the experiences of current and former participants.

Executive Education

"The quality of the programs and the charisma of the speakers at HEC Paris have an immediate impact on your value and personal development. This training program has allowed me to progress within my organization - I now work directly with our...

Yohan Wasmes Benqué

Head of Business Development, Altares Duns and Bradstreet

Read more
Executive Education

Ce fut pour moi un virage dans mon évolution professionnelle. Le programme permet véritablement de s'épanouir parce qu'on se reconstruit, on se découvre des opportunités de développement, on se sent encore plus confiant pour aborder une quinzaine d...

Jean-Michel Lambert

Jean-Michel Lambert

Executive Mastère Directions Commerciale, Marketing et Stratégie Digitale

Read more
Executive Education

Les méthodes apprises en cours ont impacté mon entreprise - elles ont permis de mettre en place des stratégies pertinentes."

Laurent Pelisse

Laurent Pelisse

Executive Mastère Directions Commerciale, Marketing et Stratégie Digitale

Read more

ARE YOU INTERESTED?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

Do I have the right profile?

HEC Paris Executive Education News

Sukhuyn Kim, HEC PhD Marketing
Congratulations to Dr Sukhyun Kim, Marketing specialization, who successfully defended his thesis at HEC Paris, on July 19, 2019. Sukhyun will join a Korean Tech startup as CMO.
THE SASI Co. , THE FIRM BORN FROM THE MSc SASI CLASS OF 2018
46 graduates from the MSc Sustainability and Social Innovation (SASI) of HEC Paris decided to create a ‘sustainability agency’ after their common university experience. Not simply a story of an ordinary...
Millennial article visual
According to Kauffman Foundation the average age of successful start-up founder is 40 years old. The typical entrepreneur isn’t a hover-boarding kid in a hoodie - it’s his mom or dad!
HEC PhD - B. Vallée, Finance 2014, Associate Professor, Harvard Business School
The HEC PhD Program congratulates Professor Boris Vallée on his recent nomination as Torstein Hagen Associate Professor of Finance at Harvard Business School.
Jean-Marie Eveillard
The HEC Foundation announced the creation of an endowed chair in value investing, financed by Jean-Marie Eveillard (H62), one of the most successful global value investors in history. The first chair...
Medici School 2019 - Group Photo
For only the second time in its 11-year-history, HEC’s S&O Center hosted the annual Medici Summer School in Management Studies. The weeklong event, co-organized with MIT and the Bologna Business School,...
HEC Paris -Diversitalks
Challenging racism, antisemitism and homophobia: those were the sensitive topics DiversiTALKS broached by inviting top speakers to debate in front of HEC staff and students. A socially and politically...
2e forum franco-allemand au féminin - Munich - HEC Paris
Organized by the HEC Paris Representative office in Germany , the second “French-German Forum’ took place on July 5 in Munich, covering the themes of entrepreneurship, technology, finance and culture.
Station F x HEC Incubator - majamaja
On Thursday, June 27, majamaja , the autonomous French-Finnish housing solution for sustainable land development projects discreetly took place in front of Station F!