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Executive Education

Business Development, Marketing & Digital Strategy Management

Business Development, Marketing & Digital Strategy Management

Executive Master

Language : French

Download the brochure

Enhance your company's marketing and sales performance

Successful companies know how to combine innovative products, efficient communications and structured sales actions.

This program will equip you with the latest techniques to help you develop your markets and your marketing, communications and sales strategies. You will discover how to create value and anticipate the changes which are transforming your sector.

 

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs

objectives

The aim of the program is to enable you to:

  • Understand and anticipate current marketing, communications and sales trends
  • Develop a profitable and coherent marketing, digital marketing, sales and communication strategy 
  • Adopt the latest methods and initiatives to implement and capitalize on these strategies

Academic Director(s)

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris

Program content

Consists of 2 themes, 2 action plans and a study trip

Theme 1 : Coherent sales policies

HEC Paris Campus

Theme 2 : Digital and marketing strategy, management communication, leadership

HEC Paris Campus

Seminar : Challenges and perspectives

HEC Paris Campus

Action Plan : Directly apply the methods and concepts you have learned in a marketing action plan for your company

HEC Paris Campus

international seminar

Paris > < California 

Picto Globe

 

Professional thesis

 Each participant produces a professional thesis with the guidance of an HEC Paris professor.

Picto Fusée HEC

Image pleine largeur

Find out more from the brochure

The program is aimed at:

Current or future Marketing, Sales and Commercial Managers, General Managers and Communications Directors aiming to fine-tune their sales, marketing and communications expertise.

Executive Master in Business Development, Marketing & Digital Strategy Management

Format: 45 days in 9 modules
Duration: 9 months
Language: French
Cost: 37900 €*

Funding

Explore funding options

Find out more about possible funding options for the program you have chosen.

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24 86 30. 
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24346.

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


For further information, please contact :

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

Tried and tested for you

Discover the experiences of current and former participants.

Executive Education

"The quality of the programs and the charisma of the speakers at HEC Paris have an immediate impact on your value and personal development. This training program has allowed me to progress within my organization - I now work directly with our...

Yohan Wasmes Benqué

Head of Business Development, Altares Duns and Bradstreet

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Executive Education

Ce fut pour moi un virage dans mon évolution professionnelle. Le programme permet véritablement de s'épanouir parce qu'on se reconstruit, on se découvre des opportunités de développement, on se sent encore plus confiant pour aborder une quinzaine d...

Jean-Michel Lambert

Jean-Michel Lambert

Executive Mastère Directions Commerciale, Marketing et Stratégie Digitale

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Executive Education

Les méthodes apprises en cours ont impacté mon entreprise - elles ont permis de mettre en place des stratégies pertinentes."

Laurent Pelisse

Laurent Pelisse

Executive Mastère Directions Commerciale, Marketing et Stratégie Digitale

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ARE YOU INTERESTED?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

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