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Executive Education

Media, art & creation

media, art & creation


Languages: Chinese and English

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Program Overview


The Media, Art & Creation program has been created by HEC Paris with academic support from the Academy of Art and Design of Tsinghua University.

The aim of the program is to cultivate professional talents in the management of different art forms and the communication of culture, which cater to the needs of the booming culture industry both within and outside of China. 


Advanced Master in MEDIA, ART & CREATION

Format: 10 Modules over 354 hours
Duration: 16 months
Language: Chinese & English
Cost: 36180 €*

The program is aimed at:

The Media, Art & Creation degree program is designed for business and management practitioners in the cultural industry who would like to develop technical skills and an international outlook.


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* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.



Identify the key actors within China’s cultural heritage sector, and be able to navigate the evolving relationships between them

Grasp the economics of the cultural economy in order to analyze financial projections and propose growth strategies for organizations in creative industries

Examine the contribution of industry marketing in analyzing consumer behavior and consumption in the field of arts and culture

Assess the impact of emerging digital technologies on the subsectors of the creative industries



Develop brand positioning, tools, and methods that meet the needs of the Chinese market

Drive strategy and business model development in the creative industries

Acquire an overview of French media, art, and creation industries and best practices through a week-long immersion trip to the Paris region.



The Executive Master in Media, Art & Creation is composed of 10 modules.

  • Role of the culture industry
  • Marketing creative offerings
  • Code for creation - the role of the culture industry
  • Culture economy – managerial principles
  • Financial management in cultural organizations
  • Strategy in arts and creation
  • Code for creation - the marketing of cultural offerings
  • Culture and art industry organization
  • Financial analysis
  • Forecast management
  • Entrepreneurship in culture related industries
  • Art, luxury and culture
  • Culture in the era of the digitization of content and spaces

Academic Director

Anne Michaut
Associate Professor (Education Track)

Learning Methods


The curriculum development and teaching are provided by faculty from Tsinghua University and HEC Paris. They are all authorities in their respective fields and draw on their research and their real-world experience in academia and business to offer a comprehensive and highly practical learning experience.

The program is run in Chinese and English and features in-class modules, visits to cultural and arts institutions, roundtable discussions, case studies and collaborative projects


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Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting Find out more about the management of your personal data and your rights



Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 




This program is accessible for people with disabilities. Please contact contact us if you have any specific requirements or to obtain the Public Accessibility Register.



Song Mo - HEC China Office
Song Mo
Program Advisor

Funding options

Find out more about possible funding options for the program you have chosen.

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