Media, art & creation
media, art & creation
The Media, Art & Creation program has been created by HEC Paris with academic support from the Academy of Art and Design of Tsinghua University.
The aim of the program is to cultivate professional talents in the management of different art forms and the communication of culture, which cater to the needs of the booming culture industry both within and outside of China.
Advanced Master in MEDIA, ART & CREATION
The program is aimed at:
The Media, Art & Creation degree program is designed for business and management practitioners in the cultural industry who would like to develop technical skills and an international outlook.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Identify the key actors within China’s cultural heritage sector, and be able to navigate the evolving relationships between them
Grasp the economics of the cultural economy in order to analyze financial projections and propose growth strategies for organizations in creative industries
Examine the contribution of industry marketing in analyzing consumer behavior and consumption in the field of arts and culture
Assess the impact of emerging digital technologies on the subsectors of the creative industries
Develop brand positioning, tools, and methods that meet the needs of the Chinese market
Drive strategy and business model development in the creative industries
Acquire an overview of French media, art, and creation industries and best practices through a week-long immersion trip to the Paris region.
The Executive Master in Media, Art & Creation is composed of 10 modules.
- Role of the culture industry
- Marketing creative offerings
- Code for creation - the role of the culture industry
- Culture economy – managerial principles
- Financial management in cultural organizations
- Strategy in arts and creation
- Code for creation - the marketing of cultural offerings
- Culture and art industry organization
- Financial analysis
- Forecast management
- Entrepreneurship in culture related industries
- Art, luxury and culture
- Culture in the era of the digitization of content and spaces
The curriculum development and teaching are provided by faculty from Tsinghua University and HEC Paris. They are all authorities in their respective fields and draw on their research and their real-world experience in academia and business to offer a comprehensive and highly practical learning experience.
The program is run in Chinese and English and features in-class modules, visits to cultural and arts institutions, roundtable discussions, case studies and collaborative projects
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