Executive Education
Strategic business unit management - Paris
Strategic business unit management - Paris
Program overview
Carefully managing the different functions that are necessary to develop the performance of their business unit in an ethical and responsable way, is just as important as their leadership skills and their ability to develop the talents in their teams and helping them to innovate.
They also have to prepare their teams to meet the challenge of energy transition, adapt to geopolitical changes and technological disruption by transforming them into opportunities to create value for all the stakeholders in the company.
Executive Master Strategic Business Unit Management - Paris
Témoignage Alumni
EXECUTIVE EDUCATION
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En quelques mots ...
" Grâce aux enseignements HEC et aux diverses expériences du programme MUST, j’ai pu préparer ma reconversion professionnelle et de me lancer dans l’entrepreneuriat. "
Ronan Perego
Fondateur et Président Société
IMPULSAR
PARTICIPANT DU PROGRAMME
2019
Objectives
Adopt a cross-functional and general approach to develop your management skills in your business unit
Improve your leadership and your ability to have an impact on internal and external partners.
Adopt a proactive approach to your business model in order to innovate and take advantage of the digital revolution
Benefits
Enhance your management and leadership skills
Motivate your teams to be more proactive and innovative
Better understand new forms of entrepreneurship to seize new opportunities
Learning methods
The aim of our action-based learning approach is to strike the right balance between theory, practice, methodology, authentic cases, active listening, public speaking, sharing different experiences, developing skills and both individual and group. This ensures you acquire hands-on knowledge and skills you can apply immediately when you return to the workplace.
Program
Analyze, understand and master the internal and external challenges
- Strategic analysis and the main generic methodologies
- The search for new opportunities and risk analysis
- Mastering the financial challenges and the marketing of your strategic business unit
Establish the strategy and the action plan
- Evolution of the business model and validation of the chosen strategy
- Taking into account market changes and the digital revolution
- Functional definition of the strategy, especially in terms of marketing and financ
Mobilizing the internal and external teams
- The challenges of the Supply Chain and its internal and external actors
- Create and share value with your different partner
- Mobilize human capital through people and talent management
- Align change management with the identity and culture of the company
Leading performance
- Transforming the strategic plan into an action plan
- Leading and managing performance
- Tools for monitoring activity and results (VMRP, Balance Scorecard, Activity Based Management, and Target Costing)
In-depth study electives
The electives are updated every year. Examples include: artificial intelligence, supply chain in the age of multi-channel, data-driven strategy and Big Data, digital strategy, ethics as a management tool, change management, remote management, collaborative innovation, pricing, attributes & costing.
Applying the strategy in a competitive environment (business game)
Implementing strategy in a competitive context by leading a business unit in an interactive environment.
The latest trends in entrepreneurship
The necessary conditions for innovation, entrepreneurial spirit, risk management, developing intrapreneurship, financing needs and the principles of their implementation, business models, marketing and competitive advantage, changing yourself to change others.
The art of leadership
- Self-awareness, discovering your talents and potential while managing stress and work life balance
- Time management, decision-making, resolving conflict, and understanding the challenges of management today
- Developing your impact, public speaking, and awakening your sensitivity and emotional intelligence
The challenges and perspectives for sustainable development
The major geopolitical changes, ethical issues for managers, managerial changes, new emerging business models: the challenges of energy transition and sustainable development.
The thesis gives you the opportunity to apply all the theoretical and operational expertise acquired during the program. It also lends itself to in-depth reflection, which will be useful for all participants: either to implement the project in their company, or to shed light on an important professional issue for them or their company
Explore funding options
Find out more about possible funding options for the program you have chosen.
CPF eligible program
Degree title: Strategic Unit Manager
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Professor Insights
Professor insights
In this video, discover Christopher Hogg's insights.
As a leader, you need to manage a team of experts, but you also need to have an ability in general management in order to forge your own vision. You have to make it as simple as possible in order to invest as much of your time as you can into new business growth and innovation." -Christopher Hogg
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Few figures
96 %
Of ou participants have given the program a score of between 4 and 5 out 5
| Graduation Year | Graduation Rate | Drop-out Rate | Graduation Awarding Jury |
|---|---|---|---|
| 2019 | 93% | 0% | 45 |