Developing lasting and profitable relationships with your Key Accounts. This program provides Key Account Managers with strategic and practical keys to decipher their customers' strategy, identify latent needs and growth opportunities, and boost their key account relationships.
A 360° approach to key account management, including the key topics of finance, legal issues and negotiation with buyers. A session dedicated to the presentation of account plans by the participants.
Growth strategy with key accounts
Financial elements and legal issues in the relationship with strategic customers.
The key accounts plan.
Focus on key accounts plans
Focus on the purchasing role and negotiation with key accounts.
Develop your personal charisma to enhance relationships.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.