Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Coronavirus Coronavirus Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting
students Visiting
students
Certificates Certificates Student
Life Student
Life
Student
Stories Student
Stories
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Summer programs Summer programs Youth Leadership Initiative Youth Leadership Initiative Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Accélérer sa croissance avec les clients stratégiques

Accélérer sa croissance avec les clients stratégiques

Executive Short Program

Language : French

Download the brochure

Program overview

Developing lasting and profitable relationships with your Key Accounts. This program provides Key Account Managers with strategic and practical keys to decipher their customers' strategy, identify latent needs and growth opportunities, and boost their key account relationships.

Executive Short Program Accélérer sa croissance avec les clients stratégiques

Format: In 2 modules
Duration: 7 days
Language: French
Next start:
Cost: 7950 €*

Objectives

 

Identify your key accounts and define your strategy to achieve growth 


Negotiate the co-creation of value with your key accounts 


Acquire appropriate working methods for success with key accounts, on both a strategic and operational level 

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris

Learning methods

A 360° approach to key account management, including the key topics of finance, legal issues and negotiation with buyers. A session dedicated to the presentation of account plans by the participants.

Program

 


Growth strategy with key accounts 


Financial elements and legal issues in the relationship with strategic customers.

The key accounts plan. 

Focus on key accounts plans 
 

Focus on the purchasing role and negotiation with key accounts.

Develop your personal charisma to enhance relationships. 


Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

 

Register for the program

Fill in the form to check your eligibility and start the registration process.

APPLY HERE