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Executive Education

Accélérer sa croissance avec les clients stratégiques

Accélérer sa croissance avec les clients stratégiques

Executive Short Program

Language : French

Download the brochure

Program overview

Developing lasting and profitable relationships with your Key Accounts. This program provides Key Account Managers with strategic and practical keys to decipher their customers' strategy, identify latent needs and growth opportunities, and boost their key account relationships.

Executive Short Program Accélérer sa croissance avec les clients stratégiques

Format: In 2 modules
Duration: 7 days
Language: French
Cost: 7950 €*



Identify your key accounts and define your strategy to achieve growth 

Negotiate the co-creation of value with your key accounts 

Acquire appropriate working methods for success with key accounts, on both a strategic and operational level 

Academic Director(s)

Cécile Viniane
Adjunct Professor, HEC Paris

Learning methods

A 360° approach to key account management, including the key topics of finance, legal issues and negotiation with buyers. A session dedicated to the presentation of account plans by the participants.



Growth strategy with key accounts 

Financial elements and legal issues in the relationship with strategic customers.

The key accounts plan. 

Focus on key accounts plans 

Focus on the purchasing role and negotiation with key accounts.

Develop your personal charisma to enhance relationships. 

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure


Register for the program

Fill in the form to check your eligibility and start the registration process.