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Executive Education

Accélérer Sa Croissance Avec Les Grands Comptes

Accélérer Sa Croissance Avec Les Grands Comptes

Program Overview


Develop sustainable and profitable business with strategic customers and key accounts

This program provides Key Account Managers with the key methodological and practical tools to decipher their client's strategy, identify their underlying needs and detect growth opportunities. The primary aim is to galvanize your business relationships with key accounts in a mutually beneficial way.

accélérer sa croissance avec les grands compte

Executive short program accélérer sa croissance avec les grands comptes

Format: In-class
Duration: 5 days
Language: French
Cost: 5900 €*
Place: France

This program is aimed at :

Sales Directors and Managers, Key Account Managers and Managers in charge of major clients and/or strategic clients.

Download the brochure



Identify your strategic clients, their growth potential, and determine the necessary levers to accelerate the business relationship in a profitable way

Negotiate the co-creation of value with key accounts

Provide participants with hands-on methods to succeed with key accounts on both a strategic and operational level


Growth strategy with key accounts.

Developing your network and influence with key accounts.

Financial aspects and legal issues.

Value creation and developing a key account plan.

Focus on the purchasing function and negotiation with key accounts.


Cécile Viniane
Adjunct Professor, HEC Paris



A 360° approach to Key Account Management that integrates the key financial, legal and negotiation issues with buyers. The program also features a session for the participants to present their key account plans.

Download the brochure



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Fill in the form to check your eligibility and start the registration process.



This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options


Priscila Quincey
Priscilla QUINCEY
Sales Development Manager