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Executive Education

Business Model & Innovation: Odyssey 3.14

Business Model & Innovation: Odyssey 3.14

Executive Short Program

Language : English

Download the brochure

Reinvent your business model with the Odyssey 3.14 approach

Is your business model running out of steam? Are you on the lookout for more effective ways to innovate and find the best possible strategy for your company? If this is the case, why not join us on a learning journey that will enable you to adopt a global approach to innovation, rethink what strategy really is and reconsider how you currently do business. 


The heart and soul of the company is creativity and innovation. Bob Iger


The program will enable you to:

  • Distinguish between different types of innovation
  • Understand what a business model is and how it can be used as a framework for strategy formulation
  • Discover and apply the Odyssey 3.14 conceptual tools to create new business models
  • Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset 

Academic Director(s)

Laurence Lehmann-Ortega
Affiliate Professor, HEC Paris
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Program Content

Consists of 3 themes

Theme 1 : What is a business model

Analyzing the 3 components of a business model - value proposition, value architecture and profit equation.

Theme 2 : 14 directions for exploration

Applying the Odyssey 3.14 tools in a workshop setting.

Theme 3 : Make it happen

Find your own way of developing a supportive culture for innovation – from finding new ideas and experimentation to implementation.

Join the Global Network for Advanced Management

This program is eligible to the Global Network for Advanced Management (GNAM) Certificate of Excellence in Global Business, which allows Executives to choose from over 120 courses offered by 19 member schools and representing a total of 15 training days. For more information and a full list of eligible programs, CLICK HERE.




Find out more from the brochure

The program is aimed at:
CEOs and Business Unit Managers, Heads of Innovation, Heads of Strategic Marketing and Heads of R&D.

Executive Short Program Business Model & Innovation: Odyssey 3.14

Duration: 3 days
Language: English
Next start:
Cost: 4890 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English




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Professor insights

In this video, discover Laurence Lehmann-Ortega's insights

"Innovation should be everywhere, including in large bigger companies". — Laurence Lehmann-Ortega

chateau HEC

More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.





In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

Register for the program

Fill in the form to check your eligibility and start the registration process.