Too often, innovation is looked at from the restrictive angle of products, services, processes or technology. Business model innovation, however, offers a comprehensive approach to innovation, based on an alternative view of strategy and by questioning rules of the game. The Odyssey 3.14 approach, developed at HEC Paris after over ten years of research, consulting and teaching, combines innovation and strategy. Based on the 3 pillars that make up the business model, this approach suggests 14 directions to explore in order to invent or reinvent a business model
- Numerous examples
- Individual exercises based on the participant’s business context
- Case studies
- A workshop (participants will have to invent a new business model in a limited time frame, using the Odyssey 3.14 tools and examples)
- Sharing experience with other participants
What is a business model
The analysis of the 3 components of a business model (value proposition, value architecture and profit equation) provides a comprehensive understanding of a company’s strategy and the basis for a new approach to innovation
14 directions for exploration
After a presentation of the 14 directions, illustrated by numerous examples, participants will apply the tools in a workshop setting
Make it happen!
Implementing innovation in firms is challenging. The objective is to help participants find their own ways of developing a supportive culture for innovation – from ideation, idea selection and experimentation to implementation.
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.