Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Coronavirus Coronavirus Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
MSc International
Finance MSc International
Masters Specialized
programs X-HEC
programs Dual-Degree
students Visiting
Certificates Certificates Student
Life Student
Stories Student
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Summer programs Summer programs Youth Leadership Initiative Youth Leadership Initiative Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Business model innovation: Odyssey 3.14

Business model innovation: Odyssey 3.14

Executive Short Program

Language : English

Download the brochure

Program overview

Too often, innovation is looked at from the restrictive angle of products, services, processes or technology. Business model innovation, however, offers a comprehensive approach to innovation, based on an alternative view of strategy and by questioning rules of the game. The Odyssey 3.14 approach, developed at HEC Paris after over ten years of research, consulting and teaching, combines innovation and strategy. Based on the 3 pillars that make up the business model, this approach suggests 14 directions to explore in order to invent or reinvent a business model

Executive Short Program Business Model & Innovation: Odyssey 3.14

Duration: 3 days
Language: English
Next start:
Cost: 4890 €*



Distinguish between different types of innovation

Understand what a business model is and how it can be used as a framework for strategy formulation

Discover and apply the Odyssey 3.14 conceptual tools to create new business models

Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset

Academic Director(s)

Laurence Lehmann-Ortega
Affiliate Professor, HEC Paris

Learning methods

  • Numerous examples
  • Individual exercises based on the participant’s business context
  • Case studies
  • A workshop (participants will have to invent a new business model in a limited time frame, using the Odyssey 3.14 tools and examples)
  • Sharing experience with other participants


What is a business model

The analysis of the 3 components of a business model (value proposition, value architecture and profit equation) provides a comprehensive understanding of a company’s strategy and the basis for a new approach to innovation

14 directions for exploration

After a presentation of the 14 directions, illustrated by numerous examples, participants will apply the tools in a workshop setting

Make it happen!

Implementing innovation in firms is challenging. The objective is to help participants find their own ways of developing a supportive culture for innovation – from ideation, idea selection and experimentation to implementation.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure


Register for the program

Fill in the form to check your eligibility and start the registration process.