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Executive Education

Business model innovation: Odyssey 3.14

Business model innovation: Odyssey 3.14

Executive Short Program

Language : English

Download the brochure

Program overview

Too often, innovation is looked at from the restrictive angle of products, services, processes or technology. Business model innovation, however, offers a comprehensive approach to innovation, based on an alternative view of strategy and by questioning rules of the game. The Odyssey 3.14 approach, developed at HEC Paris after over ten years of research, consulting and teaching, combines innovation and strategy. Based on the 3 pillars that make up the business model, this approach suggests 14 directions to explore in order to invent or reinvent a business model

Executive Short Program Business Model & Innovation: Odyssey 3.14

Duration: 3 days
Language: English
Next start:
Cost: 4890 €*

Objectives

 

Distinguish between different types of innovation


Understand what a business model is and how it can be used as a framework for strategy formulation


Discover and apply the Odyssey 3.14 conceptual tools to create new business models


Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset

Academic Director(s)

Laurence Lehmann-Ortega
LAURENCE LEHMANN-ORTEGA
Affiliate Professor, HEC Paris

Learning methods

  • Numerous examples
  • Individual exercises based on the participant’s business context
  • Case studies
  • A workshop (participants will have to invent a new business model in a limited time frame, using the Odyssey 3.14 tools and examples)
  • Sharing experience with other participants

Program


What is a business model

The analysis of the 3 components of a business model (value proposition, value architecture and profit equation) provides a comprehensive understanding of a company’s strategy and the basis for a new approach to innovation

14 directions for exploration

After a presentation of the 14 directions, illustrated by numerous examples, participants will apply the tools in a workshop setting

Make it happen!

Implementing innovation in firms is challenging. The objective is to help participants find their own ways of developing a supportive culture for innovation – from ideation, idea selection and experimentation to implementation.


Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

 

Register for the program

Fill in the form to check your eligibility and start the registration process.

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