Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Coronavirus Coronavirus Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Business Model & Innovation: Odyssey 3.14

Business Model & Innovation: Odyssey 3.14

Executive Short Program

Language : English

Download the brochure

Reinvent your business model with the Odyssey 3.14 approach

Is your business model running out of steam? Are you on the lookout for more effective ways to innovate and find the best possible strategy for your company? If this is the case, why not join us on a learning journey that will enable you to adopt a global approach to innovation, rethink what strategy really is and reconsider how you currently do business. 

 

The heart and soul of the company is creativity and innovation. Bob Iger

Objectives

The program will enable you to:

  • Distinguish between different types of innovation
  • Understand what a business model is and how it can be used as a framework for strategy formulation
  • Discover and apply the Odyssey 3.14 conceptual tools to create new business models
  • Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset 

Academic Director(s)

Laurence Lehmann-Ortega
LAURENCE LEHMANN-ORTEGA
Affiliate Professor, HEC Paris
Image pleine largeur

Program Content

Consists of 3 themes

Theme 1 : What is a business model

Analyzing the 3 components of a business model - value proposition, value architecture and profit equation.

Theme 2 : 14 directions for exploration

Applying the Odyssey 3.14 tools in a workshop setting.

Theme 3 : Make it happen

Find your own way of developing a supportive culture for innovation – from finding new ideas and experimentation to implementation.

Join the Global Network for Advanced Management

This program is eligible to the Global Network for Advanced Management (GNAM) Certificate of Excellence in Global Business, which allows Executives to choose from over 120 courses offered by 19 member schools and representing a total of 15 training days. For more information and a full list of eligible programs, CLICK HERE.

 

Logo GNAM

 

Find out more from the brochure

The program is aimed at:
CEOs and Business Unit Managers, Heads of Innovation, Heads of Strategic Marketing and Heads of R&D.

Executive Short Program Business Model & Innovation: Odyssey 3.14

Duration: 3 days
Language: English
Next start:
Cost: 4890 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

Professor insights

In this video, discover Laurence Lehmann-Ortega's insights

"Innovation should be everywhere, including in large bigger companies". — Laurence Lehmann-Ortega

chateau HEC

More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Bibliothèque

Library

sport

Sport

In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

Register for the program

Fill in the form to check your eligibility and start the registration process.

PRE-REGISTER