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Executive Education

Concevoir de nouveaux business models, de nouvelles approches marketing

Concevoir de nouveaux business models, de nouvelles approches marketing

Executive Short Program

Language : French

Download the brochure

Rethink your market positioning , your value proposition and even your business model

In our ever-changing economic climate, Marketing Directors and Managers are forced to question perceptions and thought processes.

This program will help you to put current changes into perspective and increase your understanding of them, rethink your value proposition and even your business model and, ultimately, provide you with a competitive edge.

 

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.Natalie Massenet

Objectives

The program will enable you to:

  • Challenge your analysis and reflection on current changes in your markets, value chain and competitive environment
  • Be aware of and anticipate digital impact on your company's activities
  • Identify potential areas of development for your business model and know how to challenge them 

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
Image pleine largeur

Program Content

Consists of 3 themes over 4 days

Theme 1 : Consumer/client behavioral changes and new technologies

Current transformations and asking the right strategic questions.

Theme 2 : Integrating digital and CSR transformation challenges

New usages and a holistic and streamlined approach to customer experience, adopting corporate philanthropy.

Theme 3 : Developing business models and value propositions

Investigating market levers and applying marketing and pricing strategy.

Customize your learning journey

 

certification

 

Obtain an HEC Paris certificate

You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Directors, Marketing Directors, Digital Directors,
Strategy and Development Directors. 

Executive Short Program Concevoir de nouveaux business models, de nouvelles approches marketing

Duration: 4 days
Language: French
Next start:
Cost: 5050 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


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chateau HEC

More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

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Board

Bibliothèque

Library

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Sport

In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

REGISTER FOR THE PROGRAM

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

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