Capitalize on the many opportunities that digital marketing opens up and ensure that they reinforce and accelerate the success of your strategic choices. This program is designed for operational marketing managers already practicing Digital Marketing, and wishing to optimize the use of these techniques in their overall marketing strategy, as a source of opportunities and a vector for growth and profitability.
A very complete program that addresses the different dimensions of digital marketing with precision and foresight. There is a focus on legal issues and workshops at the end of the seminar to help participants wishing to develop their own project. This skills acquired will be assessed at the end of the course.
The impacts of the 5 levers of digital marketing (search engines, sites and applications, communities, social networks and influencers) on strategy.
How Artificial Intelligence is transforming value propositions.
Brands and social networks.
The construction of high-performance DMPs and customer relations plans (in-bound and loyalty) and the customer experience.
Legal issues raised by digital technology.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.