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Program overview

Capitalize on the many opportunities that digital marketing opens up and ensure that they reinforce and accelerate the success of your strategic choices. This program is designed for operational marketing managers already practicing Digital Marketing, and wishing to optimize the use of these techniques in their overall marketing strategy, as a source of opportunities and a vector for growth and profitability.

Executive Short Program Digital Marketing

Duration: 5 days
Language: French
Next start:
Cost: 5880 €*



Master the digital impact on your market, business model, strategic and marketing plans and your organization 

Optimize your marketing performance by selecting and integrating new digital solutions 

Have a prospective vision of the opportunities offered by digital technology 

Academic Director

Cécile Viniane
Adjunct Professor, HEC Paris

Learning methods

A very complete program that addresses the different dimensions of digital marketing with precision and foresight. There is a focus on legal issues and workshops at the end of the seminar to help participants wishing to develop their own project. This skills acquired will be assessed at the end of the course.


The impacts of the 5 levers of digital marketing (search engines, sites and applications, communities, social networks and influencers) on strategy. 

How Artificial Intelligence is transforming value propositions. 

Brands and social networks. 

The construction of high-performance DMPs and customer relations plans (in-bound and loyalty) and the customer experience. 

Legal issues raised by digital technology. 

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Programme éligible au CPF et à la VAE

Plus d'information sur la VAE

Download the brochure


Register for the program

Fill in the form to check your eligibility and start the registration process.