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Executive Education

Excellence et performance des équipes commerciales

Excellence et performance des équipes commerciales

Executive Short Program

Language : French

Download the brochure

Program overview

Sales organizations face unprecedented changes in their environment. These and other ongoing environmental transformations call for a new way to achieve higher levels of productivity and performance. The seminar is designed to help sales organizations develop the skills, knowledge, and behaviors needed to succeed in the new normal.

Excellence et performance des équipes commerciales

Format: In-class
Duration: 3 days
Language: French
Cost: 4500 €
Place: France



Gain insight into the profile of high value customers for your organization

Adopt outside-in thinking to align sales processes to the customer’s path and help sales professionals add value in every customer interaction 

Leverage design thinking in the sales process

Learn how to improve sales leadership and performance in the new landscape

Academic director(s)

Dominique Rouzies HEC professor
Marketing Professor, HEC Paris

Learning methods

This program will use different approaches (i.e., lectures, case studies, workshops and a simulation) to share the latest thought leadership, address the most pressing challenges as sustainability and demonstrate how to put this knowledge into practice.


Navigating complexity

Identify the sales process your sales organization needs.

Manage salespeople in their new role

Learn how to improve sales leadership and performance in the new context.

Reframe sales strategies

Identify mechanisms and resources to enable salespeople in their new role.


Program Information

Download the brochure


Register for the program

Fill in the form to check your eligibility and start the registration process.