Do you wish to revisit or acquire the necessary skills to develop an optimized marketing plan that is aligned with the current challenges you face?
This program will enable you to reinvent your marketing strategy and action plan by integrating the transformations and opportunities offered by digital and technological advances.
The program is aimed at:
Managers and operational teams working in marketing, sales, development, communication, and R&D, in both the B2C and B2B sectors. Any director or manager wishing to heighten their awareness of the challenges facing the marketing function
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Analyse diagnostic, targeting, positioning and objectives.
Implementing the strategy (marketing mix, allocating and controlling resources) using concrete cases for practical application.
The key role of the customer journey and relationship in digital marketing using concrete cases for practical application.
The new frontiers of marketing.
This program is resolutely action-oriented thanks to the methodological input that is applied to concrete cases. The theoretical concepts feed the strategic dimension of the action plans and the exchange of experiences between participants and facilitators stimulates a spirit of anticipation and innovation.
Participants benefiting from CPF funding will have to write a short summary report at the end of the program.
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