Inspire innovation in the digital age to achieve sustainable growth
To perform in a globalized market, companies must be creative and know how to manage innovation. In today's fiercely competitive environment, to identify opportunities we need to listen more astutely to our customers, develop ideas and rapidly turn them into reality in order to gain competitive advantage.
The heart and soul of the company is creativity and innovation.-
This program will enable you to:
- Develop a methodology for reflection and a culture of innovation
- Structure the implementation of a creative, efficient, productive and profitable approach
- Master the tools and organization of innovation within your company
- Open up new growth opportunities for the company
Consists of 5 main themes
Develop an environment that lends itself to creativity. Capitalize on the Blue Ocean Strategy (BOS) methodology by combining it with Agile and Design thinking approaches.
Explore and design new business models. Discover and apply tools to generate, capture and develop ideas.
Enhance your understanding of customer needs, especially their underlying needs. Capitalize on them to inspire innovation.
Become more familiar with the principles of responsible innovation. Learn how to create and innovate with tools and methods that take into account the social and environmental impact of products and services.
Increase the adoption rate of innovation by your customers.
Customize your learning journey
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
Find out more from the brochure
The program is aimed at:
Marketing Directors, Directors of Strategy and Development, Directors of Strategic Business Units, Directors of Innovation and R & D Directors.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
In-house short programs: The flexible way to train your teams
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.
TRIED AND TESTED FOR YOU
Discover the experiences of current and former participants..
Cette formation est très intéressante et vivante, et l’équilibre entre théorie et pratique bien géré. Impression très positive globale et un réel plaisir de pouvoir échanger mes expériences avec mes pairs et de m’inspirer de leurs problématiques,...
Julie Bardin Jimenez
Programme Court Executive Design Thinking and Innovation