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Executive Education

Innover: du design thinking aux clients

Innover: du design thinking aux clients

Executive Short Program

Language : French

Download the brochure

Inspire innovation in the digital age to achieve sustainable growth

To perform in a globalized market, companies must be creative and know how to manage innovation. In today's fiercely competitive environment, to identify opportunities we need to listen more astutely to our customers, develop ideas and rapidly turn them into reality in order to gain competitive advantage.

 

The heart and soul of the company is creativity and innovation.- Bob Iger

Objectives

​​​​​This program will enable you to:

  • Develop a methodology for reflection and a culture of innovation
  • Structure the implementation of a creative, efficient, productive and profitable approach
  • Master the tools and organization of innovation within your company
  • Open up new growth opportunities for the company

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
Image pleine largeur

Program content

Consists of 5 main themes

Focus 1

Develop an environment that lends itself to creativity. Capitalize on the Blue Ocean Strategy (BOS) methodology by combining it with Agile and Design thinking approaches.

Focus 2

Explore and design new business models. Discover and apply tools to generate, capture and develop ideas.

Focus 3

Enhance your understanding of customer needs, especially their underlying needs. Capitalize on them to inspire innovation.

Focus 4

Become more familiar with the principles of responsible innovation. Learn how to create and innovate with tools and methods that take into account the social and environmental impact of products and services.

Focus 5

Increase the adoption rate of innovation by your customers.

Find out more from the brochure

The program is aimed at:

Marketing Directors, Directors of Strategy and Development, Directors of Strategic Business Units, Directors of Innovation and R & D Directors.

Executive short program Design Thinking and Innovation

Duration: 4 days
Language: French
Next start:
Cost: 5050 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

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chateau HEC

More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

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Board

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In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

TRIED AND TESTED FOR YOU

Discover the experiences of current and former participants..

Executive Education

Cette formation est très intéressante et vivante, et l’équilibre entre théorie et pratique bien géré. Impression très positive globale et un réel plaisir de pouvoir échanger mes expériences avec mes pairs et de m’inspirer de leurs problématiques...

Vignette

Julie Bardin Jimenez

Programme Court Executive Design Thinking and Innovation

Read more

REGISTER FOR THE PROGRAM

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

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