Executive Education
Latest Trends in Marketing
Latest Trends in Marketing
Program overview
Leaders are confronted with unprecedented challenges in increasingly VUCA business environments. The key issues in marketing management include how to leverage the latest techniques to understand markets, select customers to deliver and capture value, managing brand-consumer and salesperson-customer touchpoints to effectively create value for the firm, and implement a sustainability-driven business transformation journey.
Our aim is to provide business leaders with the necessary insights, on these and other questions, to make
better decisions.
Executive Short Program Latest Trends in Marketing
The program is aimed at:
Executives with backgrounds other than marketing (e.g., CEOs, Business Unit managers, Managers in charge of market-related functions) with an interest in the latest developments
in marketing.
Marketing executives looking to update and strengthen their marketing skills.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Bolster decision-making skills in marketing
Gain frameworks to help you improve your company’s marketing performance
Identify areas of risk and opportunities
Exchange with peers on possible implementations and share best practices
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Fill in the form to check your eligibility and start the registration process.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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