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Executive Education

Latest Trends in Marketing

Latest Trends in Marketing

Program overview

Leaders are confronted with unprecedented challenges in increasingly VUCA business environments. The key issues in marketing management include how to leverage the latest techniques to understand markets, select customers to deliver and capture value, managing brand-consumer and salesperson-customer touchpoints to effectively create value for the firm, and implement a sustainability-driven business transformation journey.

Our aim is to provide business leaders with the necessary insights, on these and other questions, to make
better decisions. 

Collègues travaillant en équipe dans un bureau moderne

Executive Short Program Latest Trends in Marketing

Format: In class
Duration: 3 days
Language: English
Next start:
Cost: 4500 €*
Place: France

The program is aimed at:

Executives with backgrounds other than marketing (e.g., CEOs, Business Unit managers, Managers in charge of market-related functions) with an interest in the latest developments
in marketing.

Marketing executives looking to update and strengthen their marketing skills.

Download the brochure

* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 



Bolster decision-making skills in marketing

Gain frameworks to help you improve your company’s marketing performance

Identify areas of risk and opportunities

Exchange with peers on possible implementations and share best practices


  • Managing customer experience in the digital age.
  • Customer intelligence and behavioral insights.
  • Customer management in business markets.
  • Business models for the circular economy
  • Neuroscience reshaping marketing.
  • Data science, consumer protection and privacy.

Academic director

Dominique Rouzies HEC professor
Marketing Professor, HEC Paris


The methodological input is followed up with interactive workshops that enable you to explore the impact on your own company.

Download the brochure



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Register for the program


Fill in the form to check your eligibility and start the registration process.



This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options


Priscila Quincey
Priscilla QUINCEY
Sales Development Manager