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Executive Education

Les synergies commerciales et marketing pour la création de valeur et de performance

Les synergies commerciales et marketing pour la création de valeur et de performance

Executive Short Program

Language : French

Download the brochure

Program overview

Increasingly integrated into a single entity focusing on strategic growth, marketing, sales and digitalization should play a major role in the development of a company and creating value.

With aid of conferences, case studies, workshops and benchmarks, the aim of this program is to reinforce, accelerate and give structure to the value creation process and its distribution among the stakeholders. To achieve this goal it is necessary to strengthen the leadership of companies and help them see that digitalization is an excellent opportunity to provide support for the essential alliance between marketing and sales teams in order to truly innovate and consolidate results in both the short and long terms.

Executive short program Les synergies commerciales et marketing pour la création de valeur et de performance

Format: In class / 5th day online
Duration: 5 days
Language: French
Cost: 5900 €*
Place: France

The program is aimed at :

Marketing Directors, Communication Directors, operational marketing teams, Digital Marketing Mangers, Web Marketing and CRM Project Managers.



Sell value creation to clients and consumers

Develop a value proposition based on the synergy of sales/marketing leadership and capitalize on digital technologies

Determine high-quality contact points and the client’s stress zones in order to establish a value-based offerings and long-term customer loyalty

Negotiate, prepare, act, adjust and finalize

Develop quantifiable performance indicators to determine the leadership and added value achieved through sales/marketing synergies

Academic director

Laurent Maruani
Emeritus Professor, HEC Paris

A word from the academic director


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Learning methods

A comprehensive program, which explores the different dimensions of digital marketing in a precise and forward-looking way, and sheds light on the legal challenges. Workshops are offered at the end of the seminar for participants wishing to develop their individual projects.


Composed of 5 days

Disruption and value creation: an opportunity for sales/marketing leadership synergies

The impact of digital technologies on marketing

Sales leadership from a social law perspective

De l’innovation vers le marketing, les forces commerciales et un management digitalisé: le cas Wheelworld (adapté d’une situation réelle de business)

L’excellence commerciale en synergies digitalisation

From innovation to marketing, sales forces and digitalized management: Wheelworld case study (based on a real-life business situation)

Commercial excellence in digitalization synergies

Sales and Marketing Synergy Plan (SMSP) for your company, methodology, choice of topic and configuration (tutored workshops)

Pricing strategies and pricing leadership - who decides and how?

Work on the SMSP

Customer loyalty and negotiating, synergies among stakeholders, and managing people

Online feedback on the SMSP and final grade


Session d'information - Les synergies commerciales et marketing pour la création de valeur et de performance

Ce webinaire sera l'occasion de vous présenter l'un de nos programmes courts en marketing et développement commercial :  Les synergies commerciales et marketing pour la création de valeur et de performance

Cette session vous permettra de découvrir les bénéfices de ces formations qui permettent à nos participants de renforcer leurs connaissances et compétences dans le domaine de la de la stratégie et de la négociation.

Download the brochure

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Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting Find out more about the management of your personal data and your rights

Funding options

Find out more about possible funding options for the program you have chosen.

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Register for the program

Fill in the form to check your eligibility and start the registration process.