
Executive Education
Manager une démarche stratégique au service de la performance
Manager une démarche stratégique au service de la performance
Leading a strategic approach to improve performance
As a director, it is not always easy to think out of the box and develop creative strategies. Even when this first step has been achieved, directors have to be able to effectively lead strategic approaches and change management processes to optimize performance levels. Our aim is to provide you with the necessary support to successfully implement this process.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.–
Objectives
The program will enable you to :
- Lead a strategic approach which will enable you to respond to opportunities
- Become the market leader in terms of strategy
- Acquire the methodology and techniques to successfully lead and implement change management
Academic Director(s)


Program Content
Consists of 5 themes
Theme 1 : Strategic approach
Set aside strategic planning and leverage both new and traditional tools.
Theme 2 : Analysis of the competition
Identify your company’s business model and those of your competitors.
Theme 3 : Sector analysis
Analysis of the environment, strategic and marketing segmentation.
Theme 4 : Strategic decision-making
Draw ideas from generic strategies and apply your creativity and innovation to invent your own successful strategies.
Theme 5 : Implement and drive change
Produce a clear strategy, business plan, organization and management tools.
Customize your learning journey
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
Find out more from the brochure
The program is aimed at :
Executive managers
Senior management
SME managers

Executive Short Program Manager une démarche stratégique au service de la performance
Funding options
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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Contact


HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport
In-house short programs: The flexible way to train your teams
With our in-house short program offer you can train your teams whenever and wherever suits you best.
We deliver our short programs when and where you choose
Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.
Tried and tested for you
Discover the experiences of current and former participants.
Véritable panorama illustré de la conduite de la démarche stratégique avec une palette d’outils bien expliquée et applicable."

Philippe-Henri Leroy
Programme Court Executive Stratégie : Les Nouvelles Clés de la Réussite Compétitive
Excellente méthodologie, expliquée et déroulée de façon très structurée et illustrée systématiquement par des cas pratiques et des partages d’expériences ad hoc."

Véronique Marimon
Programme Court Executive Stratégie : Les Nouvelles Clés de la Réussite Compétitive
Promesse tenue ! Un contenu riche tant sur le fond que dans la forme. Des cas d’études intéressants, ainsi que de nombreux retours d’expériences."

Lorenz Giannoni
Programme Court Executive Stratégie : Les Nouvelles Clés de la Réussite Compétitive