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Executive Education

Managing Global and Key Accounts

Managing Global and Key Accounts

Executive Short Program

Language : English

Download the brochure 

The recipe for long-term success

Is achieving profitable and long-term business with your global and key accounts one of your major objectives? If this is the case, the key to success is the co-creation of value. In this program our goal is to help you acquire a more in-depth understanding of your clients’ business models and develop a strategic approach to account handling.

 

Opportunities don't happen. You create them.Chris Grosser

Objectives

The program will enable you to:

  • Develop a strategic approach to global and key account management
  • Define, structure and negotiate the co-creation of value with global and key accounts
  • Acquire the necessary skills and know-how to successfully manage global and key accounts

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
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Program Content

Consists of two modules of 3-4 days

Module 1 : Strategic framework

Understanding the business models of your key accounts and defining a strategy of co-development, implementing a dynamic of co-creation of value and building a global and key account plan.

Module 2 : Operational roll-out

Developing a communication road map and negotiating with your key accounts, increasing your awareness of the fundamentals of cultural intelligence and individual key account plans.

Find out more from the brochure

The program is aimed at:
Sales Directors and Managers, Key Account Managers, Key and/or Strategic Client Managers.

Executive Short Program Managing Global and Key Accounts

Duration: 7 days
Language: English
Next start:
Cost: 8110 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Contact

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

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In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

REGISTER FOR THE PROGRAM

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

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