The recipe for long-term success
Is achieving profitable and long-term businesswith your global and key accounts one of your major objectives? If this is the case, the key to success is the co-creation of value. In this program our goal is to help you acquire a more in-depth understanding of your clients’ business models and develop a strategic approach to account handling.
Opportunities don't happen. You create them.– Chris Grosser
The program will enable you to:
Develop a strategic approach to global and key account management
Define, structure and negotiate the co-creation of value with global and key accounts
Acquire the necessary skills and know-how to successfully manage global and key accounts
Consists of two modules of 3-4 days
Module 1 : Strategic framework
Understanding the business models of your key accounts and defining a strategy of co-development, implementing a dynamic of co-creation of value and building a global and key account plan.
Module 2 : Operational roll-out
Developing a communication road map and negotiating with your key accounts, increasing your awareness of the fundamentals of cultural intelligence and individual key account plans.
Customize your learning journey
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
Find out more from the brochure
The program is aimed at:
Sales Directors and Managers, Key Account Managers, Key and/or Strategic Client Managers.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
In-house short programs: The flexible way to train your teams
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at email@example.com, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.