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Executive Education

Marketing : from strategy to customer experience – Abidjan

Marketing : from strategy to customer experience – Abidjan

Executive Short Program

Language : French 

Download the brochure

Integrate customer experience into your marketing strategy

The ability to optimize customer experience is one of the key challenges for companies today. How do you make your strategy strong enough to ensure that marketing activities are effective?  How do you then integrate this approach into to a seamless customer experience?

These are just some of the questions that participants will be able to answer by following this innovative online and in-class program.

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.- Peter Drucker

Objectives

This program will enable you to:

  • Master the methods that give a marketing strategy coherence and know how to adapt to them to your specific context
  • Understand how to optimize customer experience in order to build lasting relationships with customers
  • Develop innovative solutions to successfully manage specific business contexts and/or challenges

Academic Director

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris

Program Content

Consists of 4 e-learning modules followed by 1 in-classs module

MODULE 1 : MARKETING STRATEGY: UNDERSTANDING YOUR ENVIRONMENT

Analyze the major trends and develop the value chain from segmentation to targeting to customer needs.

MODULE 2 : MARKETING YOUR OFFER – PREPARING TO SELL 

Assess your value creation from value to price, and define your market positioning.

MODULE 3 : OPERATIONAL MARKETING – BUILDING THE CUSTOMER RELATIONSHIP

Identify your buyers, develop sustainable relationships and communicate with your customers.

MODULE 4 : MARKETING ANALYSIS - MEASURING PERRORMANCE

Key performance indicators and managing customer satisfaction. Identifying the specific strategic issues of the participants.

MODULE 5 (IN-CLASS) : STUDYING THE ISSUES

Feedback on the strategic issues raised by participants and exploring the key challenges.

Customize your learning journey

 

certification

 

Obtain an HEC Paris certificate

You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

This program is aimed at: 

Senior managers and executives working in marketing, sales and communication.

Executive Short Programme Marketing : from strategy to customer experience – Abidjan

Format: 1 month of e-learning (in advance) 2 days in-class
Duration: 2 days + 1 month El
Language: French
Next start:
Cost: 2750 €*
Place: Abidjan

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Alexis John Ahyee
ALEXIS JOHN AHYEE
Director of HEC Paris' Office in Central and West Africa

In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

REGISTER FOR THE PROGRAM

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

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