Align marketing strategy and customer experience effectively.
The ability to delight customers is a key challenge. This program for marketing and sales executives and managers provides structured and inspiring solutions. The learning methods are based on practical workshops on the cases of participants, enabling them to successfully define their marketing promise and align their activities to gain customer preference.
An online and collaborative module to cover the fundamentals as well as a 2-day face-to-face workshop to explore ways to work on the fundamental challenges of customer experience.
The program consists of 4 online modules and 1 face-to-face module.
Analyze key trends and impacts, develop a value chain, segmentation and targeting customer needs.
Develop your value and pricing proposition, and define your market positioning.
Market access, customer relations, sales pitches and communication.
Marketing performance measurement.
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.