Drive your company's transformation, performance and competitive edge
If you wish to drive your company's transformation, increase its performance and competitive edge then this blended-learning program is the one for you. The combination of digital and classroom tuition offers you an innovative learning experience and adapts to your rhythm.
You can never fail by making your customers, prospects, and employees feel inspired.–
The program will enable you to:
- Apply your marketing strategy to operational plans and ensure high-performance implementation
- Make marketing management more efficient and motivating
- Review your current issues and emerging tools
Consists of 4 e-learning modules and 1 face-to-face module
Module 1 : Strategic Marketing - understanding your working environment
Module 2 : Marketing your offer – preparing to sell
Module 3 : Operational Marketing – building the customer relationship
Module 4 : Marketing Analysis - assessing your input
Face-to-face module : Study of the problems
Find out more from the brochure
The program is aimed at:
Functional executives and managers
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
In-house short programs: The flexible way to train your teams
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.