Drive your company's transformation, performance and competitive edge
If you wish to drive your company's transformation, increase its performance and competitive edge then this blended-learning program is the one for you. The combination of digital and classroom tuition offers you an innovative learning experience and adapts to your rhythm.
You can never fail by making your customers, prospects, and employees feel inspired.– Paul Young
The program will enable you to:
Apply your marketing strategy to operational plans and ensure high-performance implementation
Make marketing management more efficient and motivating
Review your current issues and emerging tools
Consists of 4 e-learning modules and 1 face-to-face module
Module 1 : Strategic Marketing - understanding your working environment
Analyze key trends and impacts, develop a value chain, from segmentation to targeting corporate client needs.
Module 2 : Marketing your offer – preparing to sell
Assess your value creation, from value to price, define your market positioning.
Module 3 : Operational Marketing – building the customer relationship
Identify your buyers, develop a sustainable relationship, how to communicate with your corporate clients.
Module 4 : Marketing Analysis - assessing your input
Key indicators and client satisfaction management.
Face-to-face module : Study of the problems
Working in sub-groups on concrete cases based on issues raised during the e-learning sessions. Creation and presentation of an individual action plan.
Customize your learning journey
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
Find out more from the brochure
The program is aimed at:
Functional executives and managers
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
In-house short programs: The flexible way to train your teams
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at email@example.com, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.