Make your offer more attractive and shape consumer preferences
The constantly changing challenges in the B2B marketing sector mean that you need to develop a differentiation strategy to achieve greater impact in the value chains of your markets. This involves identifying, and successfully meeting, specific B2B marketing challenges.
The aim of this program is to enable you to increase your customer awareness, develop offers and interpersonal approaches that create value, integrate new profit-making services and ensure that digital plays a central role in your overall marketing strategy.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.– Peter Drucker
The program will enable you to:
Develop a marketing policy that is adapted to markets-clients/applications/products-services
Create compelling, distinctive and attractive offers and identify how to develop new distinctive services that generate added value
Theme 1 : Positioning the customer at the heart of your marketing strategy
Specific B2B marketing challenges, targeting and creating customer value and the B2B marketing plan.
Theme 2 : Adding value to your offer by integrating new services
The key success factors of a profitable service policy and enabling the sales force to move from product to a service-oriented approach.
Customize your learning journey
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
Find out more from the brochure
The program is aimed at:
Marketing Directors and Sales Directors,
Key Account Directors,
Strategy and Development Directors,
Strategic Business Unit Directors.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
In-house short programs: The flexible way to train your teams
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.