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Executive Education

New B2B marketing challenges

New B2B marketing challenges

Executive Short Program

Language : French

Make your offer more attractive and shape consumer preferences

The constantly changing challenges in the B2B marketing sector mean that you need to develop a differentiation strategy to achieve greater impact in the value chains of your markets. This involves identifying, and successfully meeting, specific B2B marketing challenges. 

The aim of this program is to enable you to increase your customer awarenessdevelop offers and interpersonal approaches that create value, integrate new profit-making services and ensure that digital plays a central role in your overall marketing strategy.

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.– Peter Drucker

Objectives

The program will enable you to:

Develop a marketing policy that is adapted to markets-clients/applications/products-services

Create compelling, distinctive and attractive offers and identify how to develop new distinctive services that generate added value 

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
Image pleine largeur

Program Content

Theme 1 : Positioning the customer at the heart of your marketing strategy

Specific B2B marketing challenges, targeting and creating customer value and the B2B marketing plan.

Theme 2 : Adding value to your offer by integrating new services

The key success factors of a profitable service policy and enabling the sales force to move from product to a service-oriented approach.

Customize your learning journey

Personnalisez votre parcours de formation

Obtain an HEC Paris certificate

You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Marketing Directors and Sales Directors,
Key Account Directors,
Strategy and Development Directors,
Strategic Business Unit Directors.

Image / Content program / Les nouveaux enjeux du marketing B2B

Executive Short Program New B2B Marketing Challenges

Duration: 4 days
Working Experience: 2 to 5 years
Language: French
Cost: 4785 € net
Specialization: Marketing and Business Development

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to VAT. Prices, dates, faculty and program content are subject to change.

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

chateau HEC

More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

hébergement

Board

Bibliothèque

Library

sport

Sport

In-house short programs: The flexible way to train your teams

We deliver our short programs when and where you choose

With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

REGISTER FOR THE PROGRAM

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

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