Rethink your market positioning , your value proposition and even your business model
In our ever-changing economic climate, Marketing Directors and Managers are forced to question perceptions and thought processes.
This program will help you to put current changes into perspective and increase your understanding of them, rethink your value proposition and even your business model and, ultimately, provide you with a competitive edge..
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.– Natalie Massenet
The program will enable you to:
Challenge your analysis and reflection on current changes in your markets, value chain and competitive environment
Be aware of and anticipate digital impact on your company's activities
Identify potential areas of development for your business model and know how to challenge them
Consists of 3 themes over 4 days
Theme 1 : Consumer/client behavioral changes and new technologies
Current transformations and asking the right strategic questions.
Theme 2 : Integrating digital and CSR transformation challenges
New usages and a holistic and streamlined approach to customer experience, adopting corporate philanthropy.
Theme 3 : Developing business models and value propositions
Investigating market levers and applying marketing and pricing strategy.
Customize your learning journey
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
Find out more from the brochure
The program is aimed at:
Directors, Marketing Directors, Digital Directors,
Strategy and Development Directors.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
In-house short programs: The flexible way to train your teams
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at email@example.com, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.