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Executive Education

Piloter sa direction commerciale

Piloter sa direction commerciale

Executive Short Program

Language : French

Download the brochure 

How can you create, embody and implement your sales strategy within your teams?

Sales Management is complex and involves developing long-term customer satisfaction and loyalty, ensuring profitability and developing the potential of your teams. The aim of this program is provide you with the know-how to create and implement an effective customer and team oriented commercial strategy.

 

Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.Ginni Rometty

Objectives

The program will enable you to:

  • Ensure that your strategy is aligned and that your clients are at the core of your approach
  • Structure your supplier value proposition
  • Develop an ambitious and effective managerial approach
  • Take the time to take a step back and think about how to implement new strategies

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
Image pleine largeur

Program Content

Consists of two 4-day modules

Module 1 : Commercial strategy

Positioning the Sales Division, creating your strategic plan, incorporating financial elements, etc.

Module 2 : Managing sales teams

Cross-channel strategy, developing your team's performance, motivating your co-workers, etc.

Find out more from the brochure

The program is aimed at:
Commercial Directors and Managers
Sales Directors
Customer Division and Sales Development Directors

Executive Short Program Piloter sa direction commerciale

Duration: 8 days
Language: French
Next start:
Cost: 8590 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Programme éligible au CPF et à la VAE

Plus d'information sur la VAE

Download the brochure in English


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Contact

chateau HEC

More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

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Board

Bibliothèque

Library

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Sport

In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

Tried and tested for you

Discover the experiences of current and former participants.

Executive Education

Une formation pratique pour mettre en place une organisation commerciale efficiente et un management adéquat. Des intervenants de qualité autour d’une pédagogie interactive."

Vignette

Audrey Eslan

Programme Court Executive Direction Commerciale

Read more
Executive Education

L’ensemble de la formation répond et dépasse les attendus. Elle prépare très bien à une prise de poste et donne une perspective sur l’ensemble de la fonction."

Vignette

Laurent Gilli

Programme Court Executive Direction Commerciale

Read more

REGISTER FOR THE PROGRAM

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

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