Develop a high-performance digital marketing strategy and approach. This program is focuses on the challenges of developing a powerful, customer-centric marketing strategy with attractive value propositions, and provides keys to improving the quality of customer relations and communicating with impact. The program provides marketing methods and an understanding of the most recent techniques to strengthen the strategic and operational dimensions of the marketing department effectively.
A solid and pragmatic course that stimulates and illustrates a marketing perspective with numerous examples and develops customer orientation. This skills acquired will be assessed at the end of the course. Participants work on producing a strategic marketing plan, based on their own company, with the support of a tutor.
Strategic positioning - the role of marketing within the Executive Committee
Customer orientations and gathering insights, developing value propositions and pricing. The marketing plan.
Customer relations and journey, legal issues raised by digital technology and communication strategy.
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.