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Executive Education

Piloter sa direction marketing

Piloter sa direction marketing

Executive Short Program

Language : French

Download the brochure

Program overview

Develop a high-performance digital marketing strategy and approach. This program is focuses on the challenges of developing a powerful, customer-centric marketing strategy with attractive value propositions, and provides keys to improving the quality of customer relations and communicating with impact. The program provides marketing methods and an understanding of the most recent techniques to strengthen the strategic and operational dimensions of the marketing department effectively.

Executive Short Program Piloter sa direction marketing

Duration: 8 days
Language: French
Cost: 8590 €*



Rethink your marketing strategy in terms of customer insights and opportunities to maximize pricing and value creation for customers

Transform the strategy into operational plans, taking into account the legal context to ensure efficient execution 

Use digital technology effectively to reach objectives 

Academic Director(s)

Cécile Viniane
Adjunct Professor, HEC Paris

Learning methods

A solid and pragmatic course that stimulates and illustrates a marketing perspective with numerous examples and develops customer orientation. This skills acquired will be assessed at the end of the course. Participants work on producing a strategic marketing plan, based on their own company, with the support of a tutor.


Strategic positioning - the role of marketing within the Executive Committee 

Customer orientations and gathering insights, developing value propositions and pricing. The marketing plan. 

Brand strategy

Customer relations and journey, legal issues raised by digital technology and communication strategy.