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Executive Education

Piloter sa direction marketing

Piloter sa direction marketing

Executive Short Program

Language : French

Download the brochure

Program overview

Develop a high-performance digital marketing strategy and approach. This program is focuses on the challenges of developing a powerful, customer-centric marketing strategy with attractive value propositions, and provides keys to improving the quality of customer relations and communicating with impact. The program provides marketing methods and an understanding of the most recent techniques to strengthen the strategic and operational dimensions of the marketing department effectively.

Executive Short Program Piloter sa direction marketing

Duration: 8 days
Language: French
Next start:
Cost: 8590 €*

Objectives

 

Rethink your marketing strategy in terms of customer insights and opportunities to maximize pricing and value creation for customers


Transform the strategy into operational plans, taking into account the legal context to ensure efficient execution 


Use digital technology effectively to reach objectives 

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris

Learning methods

A solid and pragmatic course that stimulates and illustrates a marketing perspective with numerous examples and develops customer orientation. This skills acquired will be assessed at the end of the course. Participants work on producing a strategic marketing plan, based on their own company, with the support of a tutor.

Program


Strategic positioning - the role of marketing within the Executive Committee 


Customer orientations and gathering insights, developing value propositions and pricing. The marketing plan. 

Brand strategy


Customer relations and journey, legal issues raised by digital technology and communication strategy. 


Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

 

Register for the program

Fill in the form to check your eligibility and start the registration process.

APPLY HERE