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Executive Education

Piloter sa direction marketing

Piloter sa direction marketing

Executive Short Program

Language : French

Download the brochure

How can you make your marketing strategy more efficient?

Marketing plan, strategic challenges, offers that create value for your clients, pricing, brand strategy... How do you make your marketing approach more effective and client-oriented? How do you accentuate differentiation and improve the quality of customer relationships. This program will enable you to implement and get to grips with the latest marketing practices.

 

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.Simon Mainwaring

Objectives

The program will enable you to:

  • Apply the marketing strategy to operational plans and ensure high-performance implementation
  • Increase marketing management efficiency and drive
  • Review issues and emerging tools

Academic Director(s)

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
Image pleine largeur

Program Content

Consists of two 4-day modules

Module 1 : Marketing Strategy

The pillars of strategic marketing, creating attractive value propositions, developing a marketing plan, defining KPIs.

Module 2 : Marketing in action

Brand strategy, launching tenders, sustainable customer relationships, effective customer communication, etc.

Find out more from the brochure

The program is aimed at:
Business Unit Directors, Marketing or Sales Directors and managers
R&D, Communications, Operational Marketing Managers
Group, Market and Brand Managers

Executive Short Program Piloter sa direction marketing

Duration: 8 days
Language: French
Cost: 8590 €*

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Programme éligible au CPF et à la VAE

Plus d'information sur la VAE

Download the brochure in English


 

 

 

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More than just a pretty place

HEC Paris le Château

Discover HEC Paris Le Château

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

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In-house short programs: The flexible way to train your teams

With our in-house short program offer you can train your teams whenever and wherever suits you best.

We deliver our short programs when and where you choose

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

TRIED AND TESTED FOR YOU

Discover the experiences of current and former participants.

Executive Education

Cette formation permet d’avoir une approche de grande qualité, sensation de sécurisation et acquisition d’une trace de savoir. Grande écoute et disponibilité réelle des formateurs."

Vignette

Christine Courault

Programme Court Executive Direction Marketing

Read more
Executive Education

Une belle mise en perspective et de bons conseils pour crédibiliser, renforcer et faire grandir la fonction marketing au sein de nos entreprises."

Vignette

Anne Taudin

Programme Court Executive Direction Marketing

Read more
Executive Education

Indispensable pour une appréhension globale de la stratégie marketing et sa mise en œuvre opérationnelle et efficace."

Vignette

Sébastien D'Innocenzo

Programme Court Executive Direction Marketing

Read more

Register for the program

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

Quelques chiffres

 

100 %
De nos participants ont noté ce programme entre 4 et 5 sur 5 

 

Année de Formation Taux d'obtention de la formation Taux d'abandon de la formation Effectif total participant présenté au jury d'attribution
2019 80% 20% 5