Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances Career
Center Career
International International Campus
Life Campus
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
MSc International
Finance MSc International
Masters Specialized
programs X-HEC
programs Dual-Degree
students Visiting
Certificates Certificates Student
Life Student
Stories Student
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Réinventez votre Business Model

Réinventez votre Business Model

Executive Short Program

Language : French

Download the brochure

Program overview

Companies need to reinvent their business model more than ever before - the current crisis is only accelerating a phenomenon that had already been gathering momentum. This program focuses on the systematic exploration of 14 different directions, which shows you how to generate innovative ideas that lead to new business models.

This original approach, termed Odyssey 3.14, offers a conceptual framework and practical tools to investigate different pathways in a structured way and develop innovative strategic options. Illustrated by numerous examples from various industries, this approach helps to stimulate creativity and explore the possible options in order to propose disruptive business models.

The pragmatic and robust and Odyssey 3.14 tools can be very easily applied by teams in concrete situations.

Executive Short Program Réinventez votre Business Model

Format: In class
Duration: 3 days
Language: French
Cost: 4500 €*
Place: France

The program is aimed at:

Directors, Strategic Business Unit Managers, Innovation Managers, Strategic Marketing Managers and R&D Managers.



Download the brochure



Understand what a business model is and why this concept is useful for strategic innovation

Discover and apply the tools of the Odyssey 3.14 approach in order to imagine new business models

Evaluate the ideas generated by this approach and apply them in your company

Learning methods

This program features asynchronous and synchronous online courses, individual and group assignments, and online assessments. Successive webinars set the rhythm for self-study and facilitate interactivity with professors and other participants. Practical application and case studies enable the participants to assimilate the concepts and apply them in their company

Academic Directors

Laurence Lehmann-Ortega
Professor (Education Track), HEC Paris
Associate Professor (Education Track), HEC Paris


External content from has been blocked.


· Introduction and presentation of the course structure

· First series of videos and quizzes - asynchronous

· Michelin fleet solution case study - teamwork activity

· Michelin testimonial on new business models

· Second series of videos and quizzes - asynchronous

· "It's your turn to reinvent" – practical application workshop with teamwork activity

· Conclusion - reflection: how to implement this approach in your company?

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

External content from has been blocked.

External content from has been blocked.


External content has been blocked.

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting Find out more about the management of your personal data and your rights


Register for the program

Fill in the form to check your eligibility and start the registration process.