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Executive Education

Selling value creation to your customers

Selling value creation to your customers

Executive Short Program

Language : French

Download the brochure

Program overview

Develop your business through powerful customer value propositions.
How can marketing and sales departments reinforce and add value to the uniqueness of their offers? How can they promote them, negotiate effectively and measure their value with the appropriate metrics? This program powerfully illuminates the concept of customer value by adopting a cross-functional approach to marketing, sales and management.

Executive Short Program Selling Value Creation to your Customers

Duration: 3 days
Language: French
Next start:
Cost: 4060 €*



Define "value creation for customers", by positioning yourself as an advisor in value creation instead of a seller of products and services

Effectively communicate the value created for the customer and for the company and know how to take advantage of this in the pricing policy 

Assess value creation by capitalizing on financial tools 

Academic Director(s)

Cécile Viniane
Adjunct Professor, HEC Paris

Learning methods

A case study is used throughout the course to effectively alternate theory and practice and facilitate the consolidation of the concepts.



The concept of creating value for clients: the value co-creation matrix. From promise to proof. 

Leading negotiation interviews that create value for customers. 

Financial integration of the value created for the client and for the company, and evaluation of the return on investment with and for the client.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure


Register for the program

Fill in the form to check your eligibility and start the registration process.