Develop your business through powerful customer value propositions.
How can marketing and sales departments reinforce and add value to the uniqueness of their offers? How can they promote them, negotiate effectively and measure their value with the appropriate metrics? This program powerfully illuminates the concept of customer value by adopting a cross-functional approach to marketing, sales and management.
A case study is used throughout the course to effectively alternate theory and practice and facilitate the consolidation of the concepts.
The concept of creating value for clients: the value co-creation matrix. From promise to proof.
Leading negotiation interviews that create value for customers.
Financial integration of the value created for the client and for the company, and evaluation of the return on investment with and for the client.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.