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Executive Education

Specialization : managing innovation & design thinking

Specialization : managing innovation & design thinking

Specialization - 100% Online

Language : English

Download the brochure 

Master creative skills and strategies to innovate in any industry

This specialization teaches you how to incorporate design thinking and creativity into your everyday business practices.

You will learn how to drive innovation at any stage of business development - from developing an idea to leading a company. 

The curriculum also provides structured models and techniques that will enable you to become an innovator and change-maker in any industry.


The heart and soul of the company is creativity and innovation.– Bob Iger


The program will enable you to acquire the skills and knowledge to:

Build your own prototype for a product, service, or business design

Develop a personal toolbox and managerial framework to effectively foster creativity in your organization

Lead strategic decision-making for innovation in order to compete more effectively

Learn how to design and manage a team, a project and an organization

Program content

4 foundational courses

Course 1 : Boosting Creativity for Innovation

Develop your creative abilities and acquire a set of strategies that will enable you to tackle business issues from a new angle.

Course 2 : Strategic Management of Innovation  

Understand why firms innovate, why and how they compete on innovation, and the role of innovation in shaping the strategic decisions of companies.

Course 3 : Organizational Design and Management

Evaluate the value-creating potential of your business idea and design the business model that is best suited to capturing this value.

Course 4 : Design Thinking

Discover a systematic approach to unlock creative insights and innovative solutions in situations where analytical approaches are ineffective.

Our partner

coursera logo

This online Certificate program is run in partnership with Coursera, the world’s largest online learning platform.

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Fees & Admission

The program is particularly relevant for:

Aspiring entrepreneurs and intrapreneurs, especially managers who want to advance their careers and lead change.

The specialization is part of the HEC Paris MSC IN INNOVATION & ENTREPRENEURSHIP. If you are admitted to the full program, your courses count towards your degree learning.
Each specialization can be taken as a stand-alone program.


Teaching language: English with French subtitles for videos



$79 per month



New intake every day

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.


Nadia Madzharova
International Program Advisor

Professor insights

In this video, discover Bertrand Moingeon's insights

"Identity management is a key part of  successfull strategic management." -Bertrand Moingeon, Professor at HEC Paris

Are you interested?

Please contact Nadia Madzharova: - +33 (0) 1 39 67 75 34


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