Stratégie commerciale BtoB Stratégie commerciale BtoB
Program Overview
Develop sustainable and profitable business with strategic customers and key accounts
This program provides Key Account Managers with the key methodological and practical tools to decipher their client's strategy, identify their underlying needs and detect growth opportunities. The primary aim is to galvanize your business relationships with key accounts in a mutually beneficial way.
Executive short program Stratégie commerciale BtoB
This program is aimed at :
Sales Directors and Managers, Key Account Managers and Managers in charge of major clients and/or strategic clients.
Objectives
Conduct strategic commercial reflection (which clients, offers, and organization?)
Define a communication plan using appropriate media and approaches to generate leads and facilitate loyalty
Manage strategic clients, decipher their organizations and challenges, and customize the value proposition
Develop a network and build with actors the conditions for a lasting and fruitful relationship
Engage internal stakeholders in the implementation of their strategic roadmap
Program
Defining your sales strategy: customer segmentation and prioritization and levers for achieving sales targets.
Moving from sales strategy to sales policy
Developing a customer-centric approach: from identifying latent needs to value proposition and B2B digital communication (ABM)
Accelerating growth with strategic customers
Develop a lasting relationship with your clients’ stakeholders and handling complex situations with buyers
LEARNING METHODS
A 360° approach to Key Account Management that integrates the key financial, legal and negotiation issues with buyers. The program also features a session for the participants to present their key account plans.
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REGISTER FOR THE PROGRAM
Fill in the form to check your eligibility and start the registration process.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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