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Executive Education

Marketing & Business Development

Marketing & Business Development

Programs covering all aspects of the sector – from the fundamentals to the lastest developments

Marketing and Sales development play a key role in the company value creation process and, together with innovation, are crucial in achieving differentiation from the competition.

 

Changes triggered by the economic crisis, consumer versatility, social media and Big Data are opening up new challenges and opportunities that require new approaches and mindsets. Our professors and experts focus on these issues to help managers anticipate and capitalize on new practices in digital marketing, brand management, B2B marketing, consumer behavior, negotiation and international sales development.  


 

 

 

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