Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Executive Education

Marketing & Business Development

Marketing & Business Development

Marketing and Sales development play a key role in the company value creation process and, together with innovation, are crucial in achieving differentiation from the competition.

 

Changes triggered by the economic crisis, consumer versatility, social media and Big Data are opening up new challenges and opportunities that require new approaches and mindsets. Our professors and experts focus on these issues to help managers anticipate and capitalize on new practices in digital marketing, brand management, B2B marketing, consumer behavior, negotiation and international sales development.  


 

 

 

Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights


Our latest news in Marketing & Business Development

Arkema image
Arkema has set an ambitious roadmap for its development in the coming years. Over the past decade, it has transformed its legacy – a mix of commoditized and specialty portfolios – into a global specialty...
Layla - food
Layla Al-Dorani has firsthand experience of what it means to put your whole life into the success of your business. As founder and CEO of Raw Middle East, a healthy-living startup in Qatar, she applied...
Learning - Azat article
It has already been two months since I was accepted onto and joined the MSIE program at HEC Paris (Master of Science in Innovation and Entrepreneurship). Right away, there were two courses that I had to...

événements à venir

PROGRAMS COVERING ALL ASPECTS OF THE SECTOR – FROM THE FUNDAMENTALS TO THE LASTEST DEXELOPMENTS

Our programs will provide you with the know-how to improve your company's performance, innovate and create value. You can draw on the expertise of our speakers to develop an effective marketing strategy or business development strategy, and adapt to the rapid changes in the economic environment. 

Find the program you need and customize your learning journey

Whatever your background and the specific challenges you face, you will find a program designed to meet both your short and long term objectives.

You can customize your learning journey by combining several programs. 

Executive Short Program Accelerating Growth with Key Accounts

How can you develop lasting and profitable relationships with your key accounts?

Executive Short Program Successfully selling complex projects

Develop a specific technique for selling projects, solutions and systems.

Executive Certificate Marketing & Digital

Format: 1 module per 5 days
Duration: 20 days
Language: French
Cost: 15950 €*

Executive Short Program Strategic Sales Management

Duration: 8 days
Language: French
Next start:
Cost: 8070 €*

Executive Short Program Digital Marketing

Duration: 5 days
Language: French
Next start:
Cost: 5575 €*

Executive Short Program Managing Global and Key Accounts

Duration: 7 days
Language: English
Next start:
Cost: 8110 €*

Executive Short Program Successfully selling complex projects

Duration: 3 days
Language: French
Next start:
Cost: 3760 €*

Executive Short Program New Business Models, New Marketing Approaches

Duration: 4 days
Language: French
Next start:
Cost: 4785 €*

Executive Short Program Strategic Marketing Management

Duration: 8 days
Language: French
Next start:
Cost: 8070 €*

Executive Short Program International Business Development

Duration: 4 days
Language: English
Next start:
Cost: 5110 €*

Executive Short Program Selling Value Creation to your Customers

Duration: 3 days
Language: French
Next start:
Cost: 3760 €*

Executive Short Program Accelerating Growth with Key Accounts

Format: In 2 modules
Duration: 7 days
Language: French
Next start:
Cost: 7480 €*

Executive Short Program Strategic Sales Management

Duration: 8 days
Language: French
Next start:
Cost: 8070 €*

Executive Short Program New B2B Marketing Challenges

Duration: 4 days
Language: French
Cost: 4785 €*

Executive Short Program Marketing: From strategy to customer experience - Paris

Format: 1 months in e-learning (before) 2 days in class
Language: French
Next start:
Cost: 3310 €*

Executive Master Strategic Business Unit Management - Specializations

Format: 8 modules of 4 days et 1 module of 5 days
Duration: 16 months
Language: French
Next start:
Cost: 41900 €*

Executive Master in Business Development, Marketing & Digital Strategy Management

Format: 45 days in 9 modules
Duration: 9 months
Language: French
Cost: 37900 €*

Executive Certificate Marketing & Digital

Format: 1 module per 5 days
Duration: 20 days
Language: French
Cost: 15950 €*

Executive Short Program Strategic Sales Management

Duration: 8 days
Language: French
Next start:
Cost: 8070 €*

Executive Short Program Digital Marketing

Duration: 5 days
Language: French
Next start:
Cost: 5575 €*

Executive Short Program Managing Global and Key Accounts

Duration: 7 days
Language: English
Next start:
Cost: 8110 €*

Executive Short Program Successfully selling complex projects

Duration: 3 days
Language: French
Next start:
Cost: 3760 €*

Executive Short Program New Business Models, New Marketing Approaches

Duration: 4 days
Language: French
Next start:
Cost: 4785 €*

Executive Short Program Strategic Marketing Management

Duration: 8 days
Language: French
Next start:
Cost: 8070 €*

Executive Short Program International Business Development

Duration: 4 days
Language: English
Next start:
Cost: 5110 €*

Executive Short Program Selling Value Creation to your Customers

Duration: 3 days
Language: French
Next start:
Cost: 3760 €*

Executive Short Program Accelerating Growth with Key Accounts

Format: In 2 modules
Duration: 7 days
Language: French
Next start:
Cost: 7480 €*

Executive Short Program Strategic Sales Management

Duration: 8 days
Language: French
Next start:
Cost: 8070 €*

Executive Short Program New B2B Marketing Challenges

Duration: 4 days
Language: French
Cost: 4785 €*

Executive Short Program Marketing: From strategy to customer experience - Paris

Format: 1 months in e-learning (before) 2 days in class
Language: French
Next start:
Cost: 3310 €*

Executive Master Strategic Business Unit Management - Specializations

Format: 8 modules of 4 days et 1 module of 5 days
Duration: 16 months
Language: French
Next start:
Cost: 41900 €*

Executive Master in Business Development, Marketing & Digital Strategy Management

Format: 45 days in 9 modules
Duration: 9 months
Language: French
Cost: 37900 €*