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Executive Education

Marketing & Business Development

Marketing & Business Development

Marketing and Sales development play a key role in the company value creation process and, together with innovation, are crucial in achieving differentiation from the competition.

 

Changes triggered by the economic crisis, consumer versatility, social media and Big Data are opening up new challenges and opportunities that require new approaches and mindsets. Our professors and experts focus on these issues to help managers anticipate and capitalize on new practices in digital marketing, brand management, B2B marketing, consumer behavior, negotiation and international sales development.  

Our latest news in Marketing & Business Development

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What does a company need to consider in order to succeed in its transformation ? How should it embark on a new business model ? These questions were addressed by Steve Sasson, a former employee at Kodak,...
Number of the month- Vignette
There has been a dramatic increase in the number of Artificial Intelligence (AI) and machine learning startups in recent years. Yet, despite all the hype, for many people, AI still remains something of an...
Lessons Learnt Vignette
After several years as a CEO in the healthcare sector, Haïm Dimer wanted to explore something new. It was this desire for a fresh challenge that motivated him in 2017 to enroll in the HEC Paris Executive...
Prof Insights Vignette
HEC Paris Professor Florian Hoos, an expert in social entrepreneurship and change-making, defines social entrepreneurs as individuals who see innovative solutions to social and environmental challenges...

événements à venir

PROGRAMS COVERING ALL ASPECTS OF THE SECTOR – FROM THE FUNDAMENTALS TO THE LASTEST DEXELOPMENTS

Our programs will provide you with the know-how to improve your company's performance, innovate and create value. You can draw on the expertise of our speakers to develop an effective marketing strategy or business development strategy, and adapt to the rapid changes in the economic environment. 

Find the program you need and customize your learning journey

Whatever your background and the specific challenges you face, you will find a program designed to meet both your short and long term objectives.

You can customize your learning journey by combining several programs. 

Image / Program content / Accélérer sa croissance

Executive Short Program Accelerating Growth with Key Accounts

How can you develop lasting and profitable relationships with your key accounts?

Image / Program content / Reussir les ventes de projets complexes

Executive Short Program Successfully selling complex projets

Develop a specific technique for selling projects, solutions and systems.

Certificat Executive Marketing & Digital

Duration: 20 days
Working Experience: 2 to 5 years
Language: French
Cost: 15950 € excluding VAT
Specialization: Marketing, Digital Transformation
Image / Program content / Direction commerciale

Executive Short Program Strategic Sales Management

Duration: 8 days
Working Experience: 2 to 5 years
Language: French
Cost: 8070 € net
Specialization: Marketing and Business Development

Executive Short Program Digital Marketing

Duration: 5 days
Working Experience: 2 to 5 years
Language: French
Cost: 5575 € net
Specialization: Marketing and Business Development, Digital Transformation
Image / Program content / Managing global and key accounts

Executive Short Program Managing Global and Key Accounts

Duration: 7 days
Working Experience: 2 to 5 years
Language: English
Next start:
Cost: 8110 € net
Specialization: Marketing and Business Development
Image / Program content / Reussir les ventes de projets complexes

Executive Short Program Successfully selling complex projets

Duration: 3 days
Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 3760 € net
Specialization: Marketing and Business Development

Executive Short Program New Business Models, New Marketing Approaches

Duration: 4 days
Working Experience: 2 to 5 years
Language: French
Cost: 4785 € net
Specialization: Marketing and Business Development

Executive Short Program Strategic Marketing Management

Duration: 8 days
Working Experience: 2 to 5 years
Language: French
Cost: 8070 € excluding VAT
Specialization: Marketing and Business Development

Executive Short Program International Business Development

Duration: 4 days
Working Experience: 2 to 5 years
Language: English
Next start:
Cost: 5110 € excluding VAT
Specialization: Marketing and Business Development

Executive Short Program Selling Value Creation to your Customers

Duration: 3 days
Working Experience: 2 to 5 years
Language: French
Cost: 3760 € excluding VAT
Specialization: Marketing and Business Development
Image / Program content / Accélérer sa croissance

Executive Short Program Accelerating Growth with Key Accounts

Duration: 7 days
Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 7480 € net
Specialization: Marketing and Business Development
Image / Program content / Direction commerciale

Executive Short Program Strategic Sales Management

Duration: 8 days
Working Experience: 2 to 5 years
Language: French
Cost: 8070 € net
Specialization: Marketing and Business Development
Image / Content program / Les nouveaux enjeux du marketing B2B

Executive Short Program New B2B Marketing Challenges

Duration: 4 days
Working Experience: 2 to 5 years
Language: French
Cost: 4785 € net
Specialization: Marketing and Business Development
Image / Content program / Marketing :  de la stratégie à l'expérience client

Executive Short Program Marketing: From strategy to customer experience

Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 3310 € net
Specialization: Marketing and Business Development, Digital Transformation

Executive Master Strategic Business Unit Management - Specializations

Duration: 16 months
Working Experience: 5 to 10 years
Language: French
Next start:
Cost: 40450 €
Specialization: General Management, Marketing and Business Development, Digital Transformation, Strategy, Negotiation and Governance

Executive Master in Business Development, Marketing & Digital Strategy Management

Working Experience: 5 to 10 years
Language: French
Cost: 36450 €
Specialization: Marketing and Business Development

Certificat Executive Marketing & Digital

Duration: 20 days
Working Experience: 2 to 5 years
Language: French
Cost: 15950 € excluding VAT
Specialization: Marketing, Digital Transformation
Image / Program content / Direction commerciale

Executive Short Program Strategic Sales Management

Duration: 8 days
Working Experience: 2 to 5 years
Language: French
Cost: 8070 € net
Specialization: Marketing and Business Development

Executive Short Program Digital Marketing

Duration: 5 days
Working Experience: 2 to 5 years
Language: French
Cost: 5575 € net
Specialization: Marketing and Business Development, Digital Transformation
Image / Program content / Managing global and key accounts

Executive Short Program Managing Global and Key Accounts

Duration: 7 days
Working Experience: 2 to 5 years
Language: English
Next start:
Cost: 8110 € net
Specialization: Marketing and Business Development
Image / Program content / Reussir les ventes de projets complexes

Executive Short Program Successfully selling complex projets

Duration: 3 days
Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 3760 € net
Specialization: Marketing and Business Development

Executive Short Program New Business Models, New Marketing Approaches

Duration: 4 days
Working Experience: 2 to 5 years
Language: French
Cost: 4785 € net
Specialization: Marketing and Business Development

Executive Short Program Strategic Marketing Management

Duration: 8 days
Working Experience: 2 to 5 years
Language: French
Cost: 8070 € excluding VAT
Specialization: Marketing and Business Development

Executive Short Program International Business Development

Duration: 4 days
Working Experience: 2 to 5 years
Language: English
Next start:
Cost: 5110 € excluding VAT
Specialization: Marketing and Business Development

Executive Short Program Selling Value Creation to your Customers

Duration: 3 days
Working Experience: 2 to 5 years
Language: French
Cost: 3760 € excluding VAT
Specialization: Marketing and Business Development
Image / Program content / Accélérer sa croissance

Executive Short Program Accelerating Growth with Key Accounts

Duration: 7 days
Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 7480 € net
Specialization: Marketing and Business Development
Image / Program content / Direction commerciale

Executive Short Program Strategic Sales Management

Duration: 8 days
Working Experience: 2 to 5 years
Language: French
Cost: 8070 € net
Specialization: Marketing and Business Development
Image / Content program / Les nouveaux enjeux du marketing B2B

Executive Short Program New B2B Marketing Challenges

Duration: 4 days
Working Experience: 2 to 5 years
Language: French
Cost: 4785 € net
Specialization: Marketing and Business Development
Image / Content program / Marketing :  de la stratégie à l'expérience client

Executive Short Program Marketing: From strategy to customer experience

Working Experience: 2 to 5 years
Language: French
Next start:
Cost: 3310 € net
Specialization: Marketing and Business Development, Digital Transformation

Executive Master Strategic Business Unit Management - Specializations

Duration: 16 months
Working Experience: 5 to 10 years
Language: French
Next start:
Cost: 40450 €
Specialization: General Management, Marketing and Business Development, Digital Transformation, Strategy, Negotiation and Governance

Executive Master in Business Development, Marketing & Digital Strategy Management

Working Experience: 5 to 10 years
Language: French
Cost: 36450 €
Specialization: Marketing and Business Development