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Make the campus a Lab for generating ideas and innovation!

Because we facilitate Research and create synergies between professors, students and entrepreneurs.


Data Factory project

A Data Factory is in the introductory phase to promote the research work of Professors, students and entrepreneurs.

Interested companies will be able to propose data sets of anonymized data for finding new added value ideas in order to:

  • develop new offers and initiatives. One priority is AI for business. Artificial intelligence indeed opens up a considerable field of innovations both in terms of digital transformation and entrepreneurship. The award-winning startup projects from the latest Startup Launchpad promotion all involve AI, thanks to the contributions of students from the new X-HEC Data Science for Business program. HEC is currently working alongside centers of technical expertise in AI (engineering schools, universities, companies), on several initiatives exploring and promoting the development of AI in the business world: business creation, AI's impact upon management, and its application in companies.
  • reinforce our means of cooperating with partner companies: direct access to a larger number of students from both Grande Ecole and MBA to ensure high-quality recruitment of expert profiles
  •  make the campus a Lab for generating ideas and innovation.


FT120/NEXT40 2023 - Vignette
The 2023 promotion of the French Tech Next40/120 program has just been released. And once again this year, HEC Paris is pleased and proud to discover the exceptional results of the winning startups, and...
Dominique Rouziès, Ph.D., Professor of Marketing at HEC Paris, has won the 2023 American Marketing Association (AMA) Sales Special Interest Group (SIG) Lifetime Achievement Award for her work in the sales...
 Lab2Biz MBA Entrepreneurship Track
Every program or specialization at HEC Paris has its momentum. Since 2014, for the MBA Entrepreneurship Specialization, it is the Grand Jury - the chance for the student participants to showcase the...
Gaetano Gaballo, Associate Professor of Economics at HEC Paris and member of the GREGHEC joint research lab with the CNRS, has been awarded a European Research Council (ERC) Consolidator Grant for his...
Tina M. Lowrey, Ph.D., Professor of Marketing at HEC Paris, has been elected and is currently serving as the President of the Association for Consumer Research (ACR). ACR is the premier academic...

Our Chairs

Research Chairs
Consumer Driven Innovation & Entrepreneurship
Executive Directors
Gachoucha Kretz & Yangjie Gu
Affiliate Professor and Associate Professor, Marketing Department