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Research

Make the campus a Lab for generating ideas and innovation!

Because we facilitate Research and create synergies between professors, students and entrepreneurs.

lab

Data Factory project

A Data Factory is in the introductory phase to promote the research work of Professors, students and entrepreneurs.

Interested companies will be able to propose data sets of anonymized data for finding new added value ideas in order to:

  • develop new offers and initiatives. One priority is AI for business. Artificial intelligence indeed opens up a considerable field of innovations both in terms of digital transformation and entrepreneurship. The award-winning startup projects from the latest Startup Launchpad promotion all involve AI, thanks to the contributions of students from the new X-HEC Data Science for Business program. HEC is currently working alongside centers of technical expertise in AI (engineering schools, universities, companies), on several initiatives exploring and promoting the development of AI in the business world: business creation, AI's impact upon management, and its application in companies.
     
  • reinforce our means of cooperating with partner companies: direct access to a larger number of students from both Grande Ecole and MBA to ensure high-quality recruitment of expert profiles
     
  •  make the campus a Lab for generating ideas and innovation.

Knowledge

LJ Shrum

The Society for Consumer Psychology Recognizes the Excellence of L.J. Shrum’s Work

Professor L.J. Shrum, a distinguished figure in Marketing, has been honored with the Fellow Award 2024 by the Society of Consumer Psychology (SCP), alongside Margaret Campbell from the University of...
HEC Paris Professor of Law Arnaud Van Waeyenberge at a COSAC plenary session on March 26 2024: Proposals for tackling both the European rule of law and the democratic deficit - c European Parliament 2024

Turning the EU's technocratic procedures into national political issues. Proposals for tackling both the European rule of law and the democratic deficit

On March 26, Arnaud Van Waeyenberge, Professor of Law at HEC Paris, faced the highest authorities of the European Union at a COSAC plenary session to present solutions for improving the protection of the...
HEC Challenge + Dakar et Abidjan

Discovering the Ivorian Tech Ecosystem for the Promotion of HEC Challenge + Dakar

From February 12th to 15th, 2024, Côte d'Ivoire warmly welcomed the HEC Challenge + Dakar promotion, following the recent launch of the HEC Paris program in Senegal. Over four intense days, project...
NFT Paris 2024 small

NFT Paris: Journey into the future of WEB3 events

While the world of NFTs (Non-Fungible Tokens) is booming, revolutionizing how we perceive the ownership and value digital works of art, only 15% of French people claim to be familiar with NFTs, according...
CDL 2024 Vignette

Deep (Tech) diving into the HEC Paris Creative Destructive Lab

If there's one program that's long overdue for a spotlight, it's the Creative destruction Lab (CDL). While the CDL-Paris program at HEC Paris only started back in 2021 with one stream: the Climate stream...

Our Chairs

Research Chairs
Consumer Driven Innovation & Entrepreneurship
L'Oréal
Executive Directors
Gachoucha Kretz & Yangjie Gu
Affiliate Professor and Associate Professor, Marketing Department
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