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Vincent BASTIEN

Emeritus Professor

Marketing

 Profile picture

Biography

Vincent Bastien holds a Master of Sciences from the Polytechnique School of Paris and a MBA from HEC; he is also alumni (SEP) of the Stanford Business School. He teaches Marketing Strategies in Luxury.

Vincent Bastien started his career in the Group Saint-Gobain in 1972, where later he became the CEO of Saint-Gobain Desjonquères (1980-1988). From 1988 to 1995 he was the CEO of Louis Vuitton. In 1995 he headed the Beauty Branch of SANOFI (Yves Saint-Laurent, Yves Rocher, Nina Ricci, Sanofi Beauté) and was the CEO of Yves Saint Laurent Parfum. In 1998 Vincent Bastien joined Vendome Luxury Group as the General Director of Lancel.

Having left the luxury industry, Vincent Bastien directed Smart Valley, a start-up IT consultancy group, and later, in 2000-2003, was CEO of Quebecor World Europe, the leading international printing company at this time.

He is the author, with Jean-Noël Kapferer, of a book on luxury strategy in French (Luxe Oblige) and in English (The strategy of Luxury)

Scientific articles

Quelle valeur pour la marque France ?

Revue Française de Gestion, 2011, vol. 37, n° 218-219, pp 125-138,

Une stratégie de luxe pour la France

Revue Française de Comptabilité, June 1 2011, vol. 1, n° 444, pp 53-59,

The specificity of luxury management: Turning marketing upside down

Journal of Brand Management, 2009, vol. 16, n° 5-6, pp 311-322, (in coll. with J.-N. KAPFERER)

Books

La marque France

Transvalor - Presses des Mines

Scientific articles

Quelle valeur pour la marque France ?

Revue Française de Gestion, 2011, vol. 37, n° 218-219, pp 125-138,

Une stratégie de luxe pour la France

Revue Française de Comptabilité, June 1 2011, vol. 1, n° 444, pp 53-59,

The specificity of luxury management: Turning marketing upside down

Journal of Brand Management, 2009, vol. 16, n° 5-6, pp 311-322, (in coll. with J.-N. KAPFERER)

Books

La marque France

Transvalor - Presses des Mines

Education

  • Senior Executive Program, Stanford Graduate Business School - USA
  • B.Sc. in Economics and Physics, Ecole Polytechnique - France

Academic appointments

Academic responsabilities at HEC

  • 2015- Emeritus Professor HEC Paris
  • 2006-2015 Affiliate Professor HEC Paris