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Sundar BHARADWAJ

Visiting Professor

Scientific articles

Prerelease buzz evolution patterns and new product performance

Marketing Science, May-June 2014, vol. 33, n° 3, pp 401-422, (in coll. with G. XIONG)

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

Journal of Marketing Research, December 2013, vol. 50, n° 6, pp 706-724, (in coll. with G. XIONG)

Scientific articles

Prerelease buzz evolution patterns and new product performance

Marketing Science, May-June 2014, vol. 33, n° 3, pp 401-422, (in coll. with G. XIONG)

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

Journal of Marketing Research, December 2013, vol. 50, n° 6, pp 706-724, (in coll. with G. XIONG)

Education

  • Ph.D. in Marketing, Texas A&M University - USA
  • Bachelor of Arts, Madras University - India

Academic appointments

Academic responsabilities at HEC

  • 2013- Visiting Professor HEC Paris
  • 2013-2013 Visiting Professor, Marketing? LABEX ECODEC HEC Paris

External Academic Responsabilities

  • 2015-2015 Visiting professor HEC Paris
  • 2014-2014 professeur visitant HEC Paris
  • 2011- Coca-Cola Company Chair of Marketing Terry College of Business
  • 1993-2011 Professor Emory University - Goizueta School of Business