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Woonam HWANG

Assistant Professor

Information Systems & Operations Management

 Profile picture

Biography

Woonam Hwang received his Ph.D. in Management Science & Operations from London Business School, and M.S. in Management Engineering and B.S. in Computer Science from Korea Advanced Institute of Science and Technology (KAIST). His research focuses on how to better manage risks in supply chains. On the supply side, he studies how firms or regulators can induce reliable supply with high quality products in a supply chain. On the demand side, he examines how consumers’ behavioral biases contribute to demand volatility. Prior to Ph.D., he worked at Samsung SDS as an Advisory Engineer developing new technologies and business models.

Scientific articles

Wholesale Price Contracts for Reliable Supply

Production and Operations Management, June 2018, vol. 27, n° 6, pp 1021-1037, (in coll. with N. BAKSHI, V. DEMIGUEL)

A Model of Mental Accounting and Reference Price Adaptation

Management Science, December 2017, vol. 63, n° 12, pp 4201-4218, (in coll. with M. BAUCELLS)

Adoption of new online services in the presence of network externalities and complementarities

Electronic Commerce Research and Applications, January-February 2009, vol. 8, n° 1, pp 3-15, (in coll. with J. OH)

Working papers

Scientific articles

Wholesale Price Contracts for Reliable Supply

Production and Operations Management, June 2018, vol. 27, n° 6, pp 1021-1037, (in coll. with N. BAKSHI, V. DEMIGUEL)

A Model of Mental Accounting and Reference Price Adaptation

Management Science, December 2017, vol. 63, n° 12, pp 4201-4218, (in coll. with M. BAUCELLS)

Adoption of new online services in the presence of network externalities and complementarities

Electronic Commerce Research and Applications, January-February 2009, vol. 8, n° 1, pp 3-15, (in coll. with J. OH)

Working papers

Education

  • Ph.D., in Business Administration, Operations management , London Business School - United Kingdom
  • M.Res in Management Science and Operations , London Business School - United Kingdom
  • Master of Science in Management Engineering , Korea Advanced Institute of Science and Technology - South Korea
  • Bachelor of Science in Computer Science , Korea Advanced Institute of Science and Technology - South Korea

Academic appointments

Academic responsabilities at HEC

  • 2018- Member of GREGHEC (CNRS)
  • 2015- Assistant Professor, Informations Systems and Operations Management