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Claire LINARES

Ph.D. Student

Marketing

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Biography

Claire Linares is a Ph.D. student in Marketing at HEC Paris. Prior to entering the Ph.D. program in 2016, Claire received an M.Sc. in Business from HEC Paris and worked for ten years in Brand Management in the cosmetics industry. Her research is in Consumer Psychology.

Advisor : 
Anne-Laure Sellier, Associate Professor of Marketing, HEC Paris

Research interests:
Facial perception – Brands and faces
Resource scarcity – Spatial deprivation, Scheduling styles, Mortality salience
Creativity – Creativity and technology, Creativity and social influence

Professional experience:

Brand Manager/Director, L’Occitane en Provence, France                                         (2010-2016)

  • Strategy and development of a new fragrance brand
  • Development of new fragrances from the strategy to the launch
  • Team management

Brand Manager, Guerlain– LVMH, France                                                                   (2007-2010)

  • Development of new skincare products from the strategy to the launch

 

Education

  • Master of Science in Management (Grande Ecole), HEC Paris - France

Academic appointments

Academic responsabilities at HEC

  • 2016-2022 Ph.D. Student, Marketing HEC Paris
  • 2018-2018 Visiting Ph.D. Student Sauder School of Business (University of British Columbia)
  • 2016- GREGHEC HEC Paris

Awards & honors

  • 2021 GREGHEC Laboratory Centre National de la Recherche Scientifique. Award: 1500 Euros
  • 2020 AMA-Sheth Foundation Doctoral Consortium Fellow
  • 2020 GREGHEC Laboratory Centre National de la Recherche Scientifique, Award: 1500 Euros
  • 2020 GREGHEC Laboratory Centre National de la Recherche Scientifique. Award: 2500 Euros
  • 2019 GREGHEC Laboratory - Centre National de la Recherche Scientifique, Award: 1500 Euros
  • 2016 HEC Foundation Full doctoral fellowship, (2016-2021)