Claire LINARES

Claire Linares is a Ph.D. student in Marketing at HEC Paris. Prior to entering the Ph.D. program in 2016, Claire received an M.Sc. in Business from HEC Paris and worked for ten years in Brand Management in the cosmetics industry. Her research is in Consumer Psychology.

Advisor : 
Anne-Laure Sellier, Associate Professor of Marketing, HEC Paris

Research interests:
Facial perception – Brands and faces
Resource scarcity – Spatial deprivation, Scheduling styles, Mortality salience
Creativity – Creativity and technology, Creativity and social influence

Professional experience:

Brand Manager/Director, L’Occitane en Provence, France                                         (2010-2016)

• Strategy and development of a new fragrance brand
• Development of new fragrances from the strategy to the launch
• Team management

Brand Manager, Guerlain– LVMH, France                                                                   (2007-2010)

• Development of new skincare products from the strategy to the launch