Claire LINARES
Ph.D. Student
Marketing
Biography
Claire Linares is a Ph.D. Candidate in Marketing at HEC Paris. Prior to entering the Ph.D. program, Claire received a M.Sc. in Management from HEC Paris and worked 10 years in Brand Management (LVMH, L’Occitane en Provence).
Her research lies at the intersection of consumer behavior and technology. She is currently working on projects involving face perception.
More broadly, she is interested in how consumers navigate today’s changing world, how they respond to contemporary threats and manage limited resources.
Personal website:
clairelinares.com
Advisor :
Anne-Laure Sellier, Cartier-Chaired Professor of Creativity and Marketing at HEC Paris.
Research topics:
- Face Perception & Consumption
- Creativity & Technology
- Contemporary Threats & Resource Limitations
Industry experience:
- L’Occitane en Provence, Brand Manager/Director (2010-2016)
Responsible for the strategy and development of the fragrance category/a new brand - LVMH-Guerlain, Product Manager (2007-2010)
Development of new skincare products for the international market
Scientific articles
PLoS One, 2021, vol. 16, n° 6, pp e0251451, (in coll. with A.-L. SELLIER)
Scientific articles
PLoS One, 2021, vol. 16, n° 6, pp e0251451, (in coll. with A.-L. SELLIER)
Education
-
Master of Science in Management (Grande Ecole), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2016-2022 Ph.D. Student, Marketing HEC Paris
- 2018-2018 Visiting Ph.D. Student Sauder School of Business (University of British Columbia)
- 2016- GREGHEC HEC Paris
Awards & honors
- 2021 Hi! Paris Center on Data Analytics and Artificial Intelligence for Science, Business and Society, Scholarship 2021-22
- 2021 GREGHEC Laboratory - Centre National de la Recherche Scientifique. Award: 3000 Euros
- 2020 AMA-Sheth Foundation Doctoral Consortium Fellow (postponed to 2021)
- 2020 GREGHEC Laboratory - Centre National de la Recherche Scientifique. Award: 2500 Euros
- 2019 GREGHEC Laboratory - Centre National de la Recherche Scientifique. Award: 1500 Euros
- 2018 HEC Paris, Travel grant for visit to Sauder Business School
- 2016 HEC Foundation Full doctoral fellowship (2016-2021)
- 2014 Fragrance Foundation France, FIFI Award Best Men's Perfume in Owned Retail Channel for Mer Mistral by L'Occitane en Provence (Consumer Choice, 26,000 voters)