Jing NIU
Ph.D. Student
Marketing
Biography
Jing Niu is a PhD. candidate in Marketing at HEC Paris. Her research interest falls into digital marketing, especially the marketing practice in social media platforms. She relies on quantitative methodology in her research.
Education
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Research Master, Marketing., Tilburg University - The Netherlands
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Master, Business of Analytics, University of Connecticut - USA
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Bachelor, Marketing, Peking University - China
Academic appointments
Academic responsabilities at HEC
- 2017- Ph.D. Student, Marketing HEC Paris
- 2017- GREGHEC HEC Paris