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Alexandre STEYER

Lecturer

Marketing

Scientific articles

Learning Induced Criticality in Consumers' Adoption pattern: A Neural Network Approach

Econ. Innov. New Techn., 1998, vol. 6, pp 73-90, (in coll. with F. Plouraboue, J. Zimmermann)

La prévision des ventes de nouveaux produits de télécommunications

Recherche et Applications en Marketing, 1995, vol. X, n° 1, (in coll. with E. Le Nagard)

Multimedia: Hope or Illusions

Communication & Strategies, 1994, n° 14, pp 83, (in coll. with A. Martin)

Proceedings

Externalité de réseau et adoption d'un standard dans une structure résiliaire : application au fax

Actes du Congrès "Connaissance dans la dynamique des organisations productives" , 1995 , Aix-en-Provence (J. Zimmermann)

L'importance de l'histoire dans la conquête des parts de marchés : l'exemple des jeux vidéo

Actes du Congrès de l'Association Française de Marketing , 1995 , Reims (E. Le Nagard)

Working papers

The Impact of Distribution of New Product Launches

Mimeo , 2019

Scientific articles

Learning Induced Criticality in Consumers' Adoption pattern: A Neural Network Approach

Econ. Innov. New Techn., 1998, vol. 6, pp 73-90, (in coll. with F. Plouraboue, J. Zimmermann)

La prévision des ventes de nouveaux produits de télécommunications

Recherche et Applications en Marketing, 1995, vol. X, n° 1, (in coll. with E. Le Nagard)

Multimedia: Hope or Illusions

Communication & Strategies, 1994, n° 14, pp 83, (in coll. with A. Martin)

Proceedings

Externalité de réseau et adoption d'un standard dans une structure résiliaire : application au fax

Actes du Congrès "Connaissance dans la dynamique des organisations productives" , 1995 , Aix-en-Provence (J. Zimmermann)

L'importance de l'histoire dans la conquête des parts de marchés : l'exemple des jeux vidéo

Actes du Congrès de l'Association Française de Marketing , 1995 , Reims (E. Le Nagard)

Working papers

The Impact of Distribution of New Product Launches

Mimeo , 2019

Education

  • Ingenieur du Corps Interministeriel des Telecommunications, __ - France
  • Docteur Es Sciences Physiques, Ecole Normale Supérieure - France
  • Ancien eleve de l'Ecole Normale Superieure (Ulm Physique), Ecole Normale Supérieure - France
  • Diplome de l'Institut d'Administration des Entreprises de Paris, IAE de Paris - France
  • Habilitation to conduct researches, __ - France

Academic appointments

Academic responsabilities at HEC

  • 1997- Lecturer HEC Paris
  • 1996-1997 Affiliate Professor HEC Paris