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On (ir)rationality in decision making | Alberto Alemanno | TEDxHECParis

Decision Sciences
14 minutes

Professor Alemanno challenges the notion of ‘free choice’ and describes the mental shortcuts used in the decision-making process.

This talk was given at a local TEDx event, produced independently of the TED Conferences. Framing effects, mental shortcuts, social pressure and cognitive traps… this talk discusses the unconscious elements of decision-making and their implications for policy.


On (ir)rationality in decision making | Alberto Alemanno | TEDxHECParis


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