Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances Career
Center Career
International International Campus
Life Campus
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Master in
International Finance Master in
International Finance
Masters Specialized
programs X-HEC
programs Dual-Degree
students Visiting
Certificates Certificates Student
Life Student
Stories Student
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs


Renault’s Project ‘Mobilize’ Case Study

Published on:
Updated on:
November 16th, 2021

Mobilize, Renault’s affordable car project case, written by HEC Paris Professor Olivier Chatain, has just been released on the Case Centre platform. This case study explores how an automobile manufacturer creates an ecosystem to provide affordable mobility solutions for those in the suburban areas in France. 

Indeed, in France, three to four million people can be classified as ‘working poor’, meaning that their modest income puts them below the poverty line. As part of a CSR initiative, Renault, a leading European automaker, launched the Mobilize initiative in 2012.

Renault with an ecosystem of partners of organizations, including after sales repair, financing, and micro-credit solutions providers came up with a mobility offer, allowing its recipients to access reliable personal transportation under very affordable conditions.


The case describes the complex environment in which Renault’s Mobilize initiative is set. Access to mobility or lack thereof is correlated to poverty, which suggests that a firm like Renault may have an important role to play to alleviate poverty by proposing alternative mobility solutions.

It is not clear what commercial offers would address this issue best and how to deliver these to the targeted population while making sure that all stakeholders of the project are motivated to remain within the ecosystem. 

The key learnings of the case are about how to design a target offer, map stakeholders to design an ecosystem, and reflect on how Mobilize fits within the overall Renault’s business model. 


More about Mobilize here. Find the case study on the Case Centre platform here.

Related content on Strategy

Bertrand Quélin
Bertrand Quélin
Smart City and the Common Good Chair Professor
family business - vignette

Photo Credit: Kzenon on Adobe Stock

Entrepreneurship and Startups

To Make Your Organization Resilient, Think Like a Family Business

By Alain Bloch

Social Innovation
Professor Quélin on New eBook on SMART Cities
Bertrand Quélin
Bertrand Quélin
Smart City and the Common Good Chair Professor
woman leader - vignette

Do CEOs Matter for CSR Initiatives?

By Georg Wernicke

Subscribe button for Knowledhe@HEC newsletter

Newsletter knowledge

A monthly brief in your email box and 3 issues of the book per year.

follow us

Insights @HECParis School of #Management

Follow Us

Support Research

Our articles are produced thanks to our reader's support