Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Instant

Renault’s Project ‘Mobilize’ Case Study

Strategy
Published on:

Mobilize, Renault’s affordable car project case, written by HEC Paris Professor Olivier Chatain, has just been released on the Case Centre platform. This case study explores how an automobile manufacturer creates an ecosystem to provide affordable mobility solutions for those in the suburban areas in France. 

Indeed, in France, three to four million people can be classified as ‘working poor’, meaning that their modest income puts them below the poverty line. As part of a CSR initiative, Renault, a leading European automaker, launched the Mobilize initiative in 2012.

Renault with an ecosystem of partners of organizations, including after sales repair, financing, and micro-credit solutions providers came up with a mobility offer, allowing its recipients to access reliable personal transportation under very affordable conditions.

WHY THIS CASE?

The case describes the complex environment in which Renault’s Mobilize initiative is set. Access to mobility or lack thereof is correlated to poverty, which suggests that a firm like Renault may have an important role to play to alleviate poverty by proposing alternative mobility solutions.

It is not clear what commercial offers would address this issue best and how to deliver these to the targeted population while making sure that all stakeholders of the project are motivated to remain within the ecosystem. 

The key learnings of the case are about how to design a target offer, map stakeholders to design an ecosystem, and reflect on how Mobilize fits within the overall Renault’s business model. 

 

More about Mobilize here. Find the case study on the Case Centre platform here.

Related content on Strategy

Rodolphe Durand HEC
Rodolphe Durand
Joly Family Professor of Purposeful Leadership
Strategy
Jayda Moore: Can She Rebuild Trust?
Nils Plambeck
Associate Professor
Strategy
Hannah Walt: Is She Trustworthy?
Nils Plambeck
Associate Professor
Case Study
Circular Magic? Carpets Reborn at Desso
Laurence Lehmann-Ortega
Laurence Lehmann-Ortega
Professor (Education Track)
Laurence Lehmann-Ortega
Laurence Lehmann-Ortega
Professor (Education Track)
Subscribe button for Knowledhe@HEC newsletter

Newsletter knowledge

A monthly brief in your email box and 3 issues of the book per year.

follow us

Insights @HECParis School of #Management

Follow Us

Support Research

Our articles are produced thanks to our reader's support