Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
Master in
International Finance Master in
International Finance
MS
& Masters MS
& Masters
Ecole Polytechnique
-HEC programs Ecole Polytechnique
-HEC programs
Dual-Degree
programs Dual-Degree
programs
Exchange
students Exchange
students
Certificates Certificates Student
Life Student
Life
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs

Instant

Renault’s Project ‘Mobilize’ Case Study

Strategy
Published on:

Mobilize, Renault’s affordable car project case, written by HEC Paris Professor Olivier Chatain, has just been released on the Case Centre platform. This case study explores how an automobile manufacturer creates an ecosystem to provide affordable mobility solutions for those in the suburban areas in France. 

Indeed, in France, three to four million people can be classified as ‘working poor’, meaning that their modest income puts them below the poverty line. As part of a CSR initiative, Renault, a leading European automaker, launched the Mobilize initiative in 2012.

Renault with an ecosystem of partners of organizations, including after sales repair, financing, and micro-credit solutions providers came up with a mobility offer, allowing its recipients to access reliable personal transportation under very affordable conditions.

WHY THIS CASE?

The case describes the complex environment in which Renault’s Mobilize initiative is set. Access to mobility or lack thereof is correlated to poverty, which suggests that a firm like Renault may have an important role to play to alleviate poverty by proposing alternative mobility solutions.

It is not clear what commercial offers would address this issue best and how to deliver these to the targeted population while making sure that all stakeholders of the project are motivated to remain within the ecosystem. 

The key learnings of the case are about how to design a target offer, map stakeholders to design an ecosystem, and reflect on how Mobilize fits within the overall Renault’s business model. 

 

More about Mobilize here. Find the case study on the Case Centre platform here.

Related content on Strategy

shaking hands - knowledge thumbnail
Strategy

Generalists vs. Specialists Impact on Firm Performance: The Case of CEOs and Acquisitions

By Denisa Mindruta

Oil infrastructure offshore (Photo Credits: Suksan on Adobe Stock)

Strategy

CSR Priorities: Why Companies Benefit From Unique Choices

By Leandro Nardi

Photo Credits: Metamorworks on Adobe Stock

Strategy

Social Media Moderation: Is it Profitable to Fight Fake News?

By Olivier Chatain

Strategy

How Gender Diversity at Law Firms is Driven By Competition for Business

By John Mawdsley, Rodolphe Durand

Social Innovation
Addressing the "S" Demands of ESG - Editorial
Eloic Peyrache - HEC
Eloïc Peyrache
Professor, Dean
Subscribe button for Knowledhe@HEC newsletter

Newsletter knowledge

A monthly brief in your email box and 3 issues of the book per year.

follow us

Insights @HECParis School of #Management

Follow Us

Support Research

Our articles are produced thanks to our reader's support