The 4 Key Stages of Idea Creation in the Creative Industries
Despite the romantic view that artistic genius and organizations are at odds, creativity alone doesn't generate full-blown creations. The creation process needs to be managed so as to translate ideas into new movies, perfumes or novels, and bring them to the market. HEC Paris's Thomas Paris carried out ten in-depth case studies of businesses from the movie industry to haute cuisine and along with Sihem Ben Mahmoud-Jouini, identified the four key stages of the creative process.
Cliques or Cosmopolitans? How Do Social Networks Shape Innovators Fame
What makes innovators famous? Creativity is commonly assumed to be a driver of fame. Another common, albeit more cynical view, is that being connected to powerful people helps people become famous. Mitali Banerjee of HEC Paris and Paul L. Ingram of Columbia Business School provide a more nuanced view. They find that innovators’ fame cannot be explained by their creativity but by having a diverse community of peers. Learn more in this interview with Mitali Banerjee.
Art Markets: What you should know before investing in art
Risky investments such as stocks typically are associated with high long-term returns. However, this is not so in the case of art. Why don’t art markets follow the normal rules of investment? New research by Stefano Lovo and Christophe Spaenjers uncovers the idiosyncrasies of this very particular type of investment and offers tips for those considering putting their money into fine art.
Can Algorithms Measure Creativity?
Creative breakthroughs in art, music, and science profoundly impact society, and yet our understanding of creativity and how it is valued remains limited. To better understand creativity and how creative output is valued in society, a researcher is using a computational model, based on big data approaches, to evaluate the creative merit of artworks.
How knowledge can stimulate but also impede creativity
An insightful study provides a response to the long-standing question of why people's creativity varies over time. It shows that the ability to generate new ideas is related to knowledge depth, knowledge breadth, and cognitive complexity and flexibility. The prominence of each of these factors varies over time, so fostering creativity depends on adapting stimuli accordingly.
Creative processes negotiating technological innovations with success
Thomas Paris and his co-authors show how technological breakthroughs are assimilated into the creative process at Ubisoft, a major player in the development and distribution of videogames. Ubisoft’s good practice could be a great source of innovation for other industries.
Redesign your logo to rejuvenate your brand
Like all living things, brands get old. However, revitalizing a logo—the most adaptable component of visual identity—can rejuvenate a brand. After studying the impact of the different factors involved in revamping a logo, Bruno Kocher has discovered that consumers are the most influenced by logo familiarity and aesthetics.
The Art Market - Understanding Changes in Prices
From an economist's point of view, the question of the fluctuating value of works of art is intriguing. William Goetzmann, Luc Renneboog, and Christophe Spaenjers tackle the problem, seeking to explain what determines changes to prices in the art market—a market characterized by the singularities of individual buyers and its sensitivity to economic fluctuations.