Most decisions have consequences that are uncertain and materialize in the future. Perception of uncertainty may be biased when it regards the future. Indeed, recent research led by Emmanuel Kemel, Professor of Economics and Decision Sciences at HEC Paris and CNRS researcher, and Corina Paraschiv, Professor at LIRAES, has found that people are more likely to take risks if the consequences of their decision aren’t felt immediately.
By Emmanuel Kemel
How good are students at using tools like ChatGPT? In particular, can they properly evaluate and correct the responses provided by ChatGPT to enhance their performance? An experiment on HEC Paris students set to find out. Its results contribute to the debate on the consequences of the use of ChatGPT in education, and in work in general.
As the world grapples with sustainability issues, industries renowned for their environmental impact, such as fashion, face increasing scrutiny. A recent research thesis has shed light on alternatives to environmentally detrimental linear models prevalent in the fashion industry. This article, authored by SASI Master's student Andrea Murguia under the guidance of Professor Sam Aflaki, summarizes the thesis, “Sustainable Business Models in the Fashion Industry”, and delves into these findings, revealing innovative ways to navigate towards sustainability.
The world we live in is profoundly different to the one we knew four years ago. Disruption to long-established patterns reveal opportunities for developing countries to secure a bigger share of the global economy. A policy paper by Abdelmonim Amachraa, Portfolio Lead at OCP Fondation, and Bertrand Quélin, Strategy and Business Policy at HEC Paris, for the Policy Center for the New South looks at how Morocco can best integrate with global markets, analyzing the challenges and next steps.
By Bertrand Quélin , Abdelmonim Amachraa
Subscribed consumers stay subscribed – a tendency that is often exploited by companies. However, a recent study by Klaus M. Miller of HEC Paris and H! PARIS center chairholder, Navdeep S. Sahni of Stanford University, and Avner Strulov-Shlain of the University of Chicago shows that in the long term, exploiting these consumer behaviors may not pay off.
By Klaus Miller
Today, our bite into a snack, a seemingly innocent act, holds far-reaching consequences. With over 40% of the global food industry's revenue stemming from ultra-processed foods (UPFs), our love for convenience is propelling an industry that contributes to a third of global emissions, strains our planetary resources and has questionable impacts on population health. However, the billion-dollar question remains: can this ultra-processed food industry, so entwined with our daily lives, transition towards sustainable development?
Since December 2022 and the arrest of Sam Bankman Fried in 2023, the FTX founder has been at the heart of a scandal rocking the world of cryptocurrencies and the on-chain features that underpins its entire existence. But it is also illustrating the impact of off-chain factors involved in blockchain operations. These off-chain characteristics are forms of communication and coordination that need to happen for the technical activities of the blockchain to function. Recent research by professors Dane Pflueger (Assistant Professor in the accounting department HEC Paris), Martin Kornberger (Vienna University) and Jan Mouritsen (Copenhagen Business School) helps to shed light on the complexities surrounding FTX’s accounting. The academics’ December 2022 publication in the European Accounting Review, explores the issues of governance, organizing, and trust that buttress the blockchain accounting systems. In a long interview from his HEC campus near Paris, Pflueger challenges the notion some have that blockchain technology does not need intermediaries like accountants to function.
By Dane Pflueger
How consumer mindset metrics such as level of brand awareness, experience with the brand, and desire to purchase can be used to guide advertising decisions is still not fully understood. A recent study by professors of HEC Paris, Imperial College London, University of Navarra, Boston University and Northeastern University validates for the first time the old, and often contested, idea of analyzing them as a sequence of effects that ultimately lead to sales.
By Marc Vanhuele
When hospital patients unexpectedly take a turn for the worse and must be transferred to the intensive care unit (ICU), they are more likely to die or must spend a longer time in the hospital. But research by Julien Grand-Clément, Assistant Professor in Information Systems and Operations Management at HEC Paris and chair holder at the Hi! PARIS Center, and colleagues in the U.S. from Columbia University and the Kaiser Permanente Northern California Division of Research, suggests that a mathematical model commonly used in Artificial Intelligence (AI) can help doctors predict patients’ decline and transfer them to the ICU proactively, before their health condition deteriorate critically.
By Julien Grand-Clément
When we think of startups, we think of fresh, ideas-led businesses that seek to break the mold in how they do things or in what they produce. But when it comes to their business practices and values, it seems that, rather than being pioneers of innovation, many startups adhere to very similar ways of doing things: following the Lean Startup philosophy. A recent study from researchers in management accounting and control Sebastian D. Becker of HEC Paris and Christoph Endenich of ESSEC Business School shows why this is the case.
By Sebastian Becker
