Students and Faculty

• Princeton University, USA
• McGill University, Canada
• LUISS Business School, Italy
• ESADE, Spain
• IE Business School, Spain
• Imperial College London, UK
• Bocconi University, Italy
• London School of Economics, UK
• The Chinese University of Hong Kong
• Amherst College, USA
• Columbia University, USA
• Fundação Getulio Vargas, Brazil 
• Kings College London, UK
• Lehigh University, USA
• Bucknell University, USA
• National University of Singapore
• New York University, USA
• Sciences Po Paris, France
• Shanghai University, China
• The University of Texas at Austin, USA
• University of California, Berkeley, USA 
• University College London, UK
• University of Tokyo, Japan
• Vienna University, Austria
• Yale University, USA
• Plekhanov Russian University of Economics, Russia

Academic Director

Gachoucha Géraldine Kretz, Academic Director

Gachoucha G. Kretzis a marketing strategist with a strong expertise in brand management. She holds a Ph.D. in Marketing from HEC Paris, a Master's degree in Finance, a Master's degree in Corporate Communication and Change Management and a Master's degree in Marketing and Strategy. Before taking her Ph.D., she worked as a consultant at Arthur Andersen and as a marketing associate at TNS Kantar and L'Oréal Paris from leading companies will share their experiences and expertise on focus areas (e.g. digital advertising; influence marketing).

At HEC Paris, Professor Kretz serves as Academic Director of the Marketing Master’s Degree and is the L’Oréal Chair for “Consumer-driven Innovation and Entrepreneurship” Executive Director. Professor Kretz’s research and case study interests revolve around offline and online strategic brand management applied to fashion, luxury and beauty and (online) influence management. Professor Kretz received the Vernimmen Best Teacher Award in 2018.