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Master's programs

MSc Marketing

MSc Marketing

The MSc Marketing provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.

Master the ever-changing paradigm and pioneer the future of marketing

This program provides students with the know-how to master the rapidly-changing world of marketing, through an integrated approach and analytical mindset. Shifting from traditional product promotion to ownership, students will learn everything from design to distribution to become 360° marketing strategists.

Why join the MSc Marketing?

Selling point 1 Get the best education in Marketing
 Our MSc Marketing is ranked #1 worldwide (2020 QS ranking)

Selling point 2 Develop a strategic approach to marketing
 Beyond marketing tools and best practices, learn how marketing can create value in unexplored ways.

Selling point 3 Gain a global and complete understanding of marketing issues
 Gain expertise in a range of subjects, Data Science and Business Analytics, BtoC, BtoB, Digital Marketing, etc.

Selling point 4 Network with the world’s best marketing players 
 Through hands-on seminars and challenges including the LVMH Challenge, gain a practical insight to marketing.

Selling point Learn how to leverage digital transformations
 The program will allow you to understand the impact of technology on marketing practices and all the latest trends in the marketing world.



Program structure


Class profile


40 Students


70% International students


17 Nationalities


65% Women


23 Average age


700 Average GMAT

Career opportunities


100% Employed within 3 months


€46,000 Average starting salary


50% Work outside their home country


69% Graduates had more than 2 job offers


5 Job fairs on Campus


Over 300 companies recruited HEC graduates