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Faculty & Research

Andreas Lanz Wins 2021 Lehmann Award with Article on Influencer Marketing

Andreas Lanz’s dissertation-based article was selected to receive the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris.

andreas lanz - news media

The research article, “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” by Andreas Lanz (HEC Paris), Jacob Goldenberg (IDC Herzliya and Columbia University), Daniel Shapira (Ben-Gurion University), and Florian Stahl (Mannheim University), published in the Journal of Marketing Research in 2019, has won the prestigious Don Lehmann Award from the American Marketing Association. This annual award honors the world’s best dissertation-based articles in the marketing field.

Andreas Lanz was rewarded during the Marketing Research Special Interest Group (SIG) online reception and award ceremony, organized during the American Marketing Association Conference in August 2021.


Andreas Lanz marketing award
The presenter of the 2021 Don Lehmann Award, P. K. Kannan (top right), with Don Lehmann (second row on the right), along with Andreas Lanz’s co-author Jacob Goldenberg (second row on the left) and Harald van Heerde, Editor of the Journal of Marketing (second row in the middle). Professor Lanz is in the first row in the middle.


The Marketing Research SIG of the American Marketing Association established the Don Lehmann Award in 1997 in honor of Donald R. Lehmann, Professor of Marketing at Columbia University.

This annual award is nominated by any member of the academic community and by the Marketing Research SIG Awards Committee. This year’s committee received fourteen excellent nominations, resulting in a tough competitive pool. The jury consisted of a three-member committee, involving an ex-Journal of Marketing Editor, an ex-Journal of Marketing Research Editor and an ex-Journal of Consumer Research Editor, all world-renowned marketing scholars.

Learn more about the new findings on Influencer Marketing by professors Andreas Lanz and Jacob Goldenberg on Knowledge@HEC.